Shaping breakthrough thinking in the new era

At the meeting, Chairman of the Vietnam Association for the Development of Corporate Culture Ho Anh Tuan said: “The National Forum “Culture with Enterprises” in 2025 will take place on December 22 with clear objectives, aiming to create positive and long-term impacts on the Vietnamese business community”. This is an important event to concretize the Party’s guidelines and policies, the State’s laws and policies on building Vietnamese culture and people; at the same time, exploiting cultural potential and resources to serve the goal of sustainable national development.

Breakthrough thinking and new criteria

This year's forum has the theme "Vietnamese business culture - Shaped from breakthrough thinking in the new era", in the spirit of the "Four Pillars" of policy, including: Resolution 57 of the Politburo on promoting science, technology and innovation; Resolution 59 on proactively integrating deeply into the international community; Resolution 66-NQ/TW on innovation in law-making and enforcement; Resolution 68-NQ/TW on private economic development.

The theme of the National Forum 2025 was carefully selected to reflect the vision and development orientation of Vietnamese business culture in the current context. This theme emphasizes the need to innovate thinking, apply advanced values to build a business culture that not only adheres to ethical standards but is also capable of adapting and leading development in the new era. It calls on Vietnamese businesses to constantly innovate, integrate and develop sustainably, contributing to the common prosperity of the country.

In particular, the 2025 Vietnamese Business Culture Criteria Set will be an important basis for selecting and honoring businesses that meet business culture standards this year. Unlike the 2024 version with 33 criteria, the 2025 Criteria Set is restructured into five groups, each group with five criteria (25 criteria in total). The highlight is the addition of national identity factors combined with global values such as ISO 26000, ESG, DEI and cultural diffusion. Mr. Ho Anh Tuan emphasized: "Putting Vietnamese cultural values such as honesty, loyalty, thrift, integrity, impartiality as the foundation, while integrating international standards, is a "soft power" strategy to enhance the reputation of the national brand in the international arena." This year's Criteria Set also adds prohibitions such as "commercial fraud, false advertising" and "environmental destruction". This is a step forward that reflects the reality and emerging ethical issues in business activities. The prohibition of “false advertising” shows the importance of transparency and the protection of consumer rights. Meanwhile, “environmental destruction” is raised to a prerequisite, demonstrating a strong commitment to sustainable development. Enterprises honored with the title “Meeting Vietnamese Business Culture Standards” not only affirm their reputation and brand but are also recognized by the Government , Ministries, Departments, sectors, the business community and society.

According to Mr. Tuan, "this title contributes to enhancing prestige, attracting high-quality human resources, opening up many opportunities for cooperation, investment, and sustainable development in the context of deep international integration." This is the fifth consecutive year the selection program has been organized (from 2021-2025), affirming the spread of the movement to build a standard business culture in the Vietnamese business community at home and abroad.

The ceremony to honor and award certificates to Enterprises meeting Vietnamese Business Culture Standards 2025 will be held within the framework of the 5th National Forum "Culture with Enterprises", scheduled to take place in mid-December.

The value and reputation of the business are honored.

At the Forum, new initiatives will be launched: Vietnam Corporate Culture Standard Enterprises Club, Corporate Culture Journalists Club; Announcement and honoring of enterprises meeting business culture standards; awarding state-level awards to outstanding enterprises. This event aims to honor pioneering enterprises and contribute to spreading positive cultural values, encouraging the business community to join hands in building a civilized, transparent and sustainable business environment.

Culture is an endogenous resource, protecting cultural identity, promoting the potential and strength of national culture in building corporate culture and business culture is an important solution to develop the country. Vietnam is making efforts to create a healthy business environment to attract foreign investors, while promoting endogenous cultural strength to form and develop cultural industries, building strong Vietnamese enterprises, not only competitive at home but also reaching regional and world levels.

Speaking at the meeting, Director of the Department of Grassroots Culture, Family and Library Ninh Thi Thu Huong gave specific comments on the theme and content of the Forum. At the same time, she proposed to promote the Forum's propaganda work.

Deputy Minister Trinh Thi Thuy highly appreciated the Association's proactive spirit in researching, proposing and amending the "Vietnam Business Culture" Criteria Set, in line with the current context, in the spirit of the "four pillars" of policy. The Deputy Minister agreed that the theme of the National Forum "Culture with Enterprises" in 2025 is "Vietnam Business Culture - Shaped from breakthrough thinking in the new era". The Deputy Minister requested the Department of Grassroots Culture, Family and Library to coordinate with the Vietnam Association for Development of Business Culture to develop a plan to organize the Forum with a clear message. In addition, it is necessary to widely communicate to strongly spread the content of this year's Forum. In conveying the message, the Forum is an important bridge, creating an open and effective dialogue space between Party and State leaders, researchers, the business community and press agencies with the goal of promoting mutual understanding and jointly finding solutions to challenges.

Source: https://baovanhoa.vn/van-hoa/dinh-hinh-tu-duy-dot-pha-trong-ky-nguyen-mo-171581.html