Vietnamese enterprises lead the retail modernization process

At the Domestic Trade Development Policy Forum held within the framework of the Autumn Fair, Mr. Bui Nguyen Anh Tuan, Deputy Director of the Department of Domestic Market Management and Development, emphasized the role of domestic retailers.

Among them, WinCommerce emerged as a typical enterprise implementing Resolution 68 in the retail sector, an important link between producers and consumers, promoting the economy to higher quality standards.

Taking place from October 25 to November 4, 2025 at the Vietnam Exhibition Center (VEC, Hanoi), the Autumn Fair is the largest trade promotion event ever hosted by the Ministry of Industry and Trade , with a scale of more than 130,000m², nearly 3,000 booths and expected to attract up to 500,000 visitors/day.

This is a highlight of trade promotion on a national scale to boost production, stimulate demand, and increase consumption, thereby contributing to the overall growth of the economy, helping to achieve the GDP growth target of 8% or more in 2025 and 10% in the following years.

WinMart offers more than 20,000 essential products at the Fall Fair.

Spreading modern lifestyle, honoring high-quality Vietnamese brands

At the “Thu Thinh Vuong” area - considered the “heart” of the fair, WinMart (a retail chain of WinCommerce, a member company of Masan Group) introduces essential items including food, consumer goods, beverages, confectionery, cosmetics... in a modern shopping space.

Participating in the Autumn Fair, WinMart recreated a modern supermarket space on an area of ​​nearly 200m², serving visitors with more than 20,000 necessities present in the daily lives of tens of millions of Vietnamese families. On average, WinMart booth attracts thousands of visitors and shoppers every day.

Prestigious cosmetic products are sold at WinMart.

The fresh food area is eye-catchingly decorated with high-quality Vietnamese brands: Vegetables and fruits from WinEco's high-tech farms that meet VietGAP, Organic and GlobalG.AP standards, MEATDeli chilled meat is produced from raw pork from farms that meet VietGAP-GlobalGAP standards on a processing line using European chilled meat technology.

In addition, WinMart introduces a shopping space for OCOP products (One Commune One Product), which honors the value of local Vietnamese goods. Visitors have the opportunity to explore and enjoy typical products from many regions such as Hai Binh wood-roasted cashew nuts, Nang Huong rice noodles, Tam Duc salted eggplant, etc. All of these products are also widely sold at WinMart supermarket systems nationwide. Thereby, contributing to promoting domestic consumption and promoting brands that are trusted by Vietnamese people to a wide range of consumers.

Checking in at the WinMart booth, Ms. Nguyen Huong Mai (office worker in Hanoi) shared: "WinMart is easy to find anywhere, shopping is very convenient because of the variety of goods. I often visit the ready-to-eat food area. The dishes suit my taste, many choices in line with modern consumer trends."

Retail infrastructure - the link of modern consumption

At the Domestic Trade Development Policy Forum held on October 28 within the framework of the Autumn Fair, Mr. Bui Nguyen Anh Tuan, Deputy Director of the Department of Domestic Market Management and Development, emphasized that the domestic market is not only a foundation but also an important space to realize the goals of sustainable development and improve the quality of life for people.

Commenting on the role of domestic retail enterprises, Mr. Tuan said: “Domestic retail chains such as WinMart not only maintain market share for Vietnamese enterprises but also act as an important link between producers and consumers, promoting the economy to higher quality standards. WinCommerce is one of the pioneering enterprises implementing Resolution 68 in the retail sector, contributing to the modernization of the national consumer infrastructure.”

After 11 years of operation, WinMart/WinMart+/WiN has become the largest modern retail chain in Vietnam with nearly 4,500 points of sale in 34 provinces and cities, serving about 32 million customers per month and having more than 11 million member customers. All products are quality controlled, origin with strict regulations from input, transit warehouse to point of sale. Consumers have access to a standard retail model and are assured of the quality of goods.

Tropical fruit area with a variety of fruits for sale at WinMart.

The continuous expansion of domestic retail chains is considered to have played an important role in changing people's consumption habits - from traditional shopping to choosing modern channels, prioritizing goods with clear origin, safety and convenience.

Not only is WinMart-WinMart+ the most modern retail chain in the country, it has also become an important link in the national consumer infrastructure. Leveraging the power of the Masan ecosystem, WinCommerce possesses logistics advantages from SUPRA Company - a modern operating system that helps optimize supply speed, reduce costs per product and enhance long-term competitiveness. From there, WinMart connects tens of millions of households with essential products, high-quality services and a convenient, modern lifestyle aimed at more than 100 million Vietnamese consumers.

Ms. Nguyen Thi Thuy Huong - Director of Operations of WinCommerce in the North said: "As a bridge to supply high-quality necessities in a civilized and convenient shopping space, WinMart wishes to contribute to the process of retail modernization, thereby contributing to promoting the modern development of Vietnam".

Source: https://hanoimoi.vn/doanh-nghiep-viet-dan-dat-qua-trinh-hien-dai-hoa-ban-le-721533.html