According to a survey by chogia.vn, the Southwest region is currently the region with the highest durian prices in the country, especially with beautiful Thai durian being purchased at 85,000 - 90,000 VND/kg. Beautifully selected Ri6 durian also remains stable at 60,000 - 65,000 VND/kg, while bulk durian fluctuates from 25,000 - 28,000 VND/kg.
In the Southeast, high-quality Thai durian is being traded at around 75,000 – 85,000 VND/kg. This price is lower than in the West, reflecting the difference in fruit quality and regional demand. In particular, durian in this region is still commonly around 25,000 – 30,000 VND/kg.
In the Central Highlands, where the main harvest season has begun, beautiful Thai durians are sold for 72,000 - 74,000 VND/kg, while bulk purchases are only at 32,000 - 35,000 VND/kg. Beautiful Ri6 durians selected here are priced at 52,000 - 54,000 VND/kg, still lower than the other two regions.
Vietnam is gradually asserting its position on the durian export map, especially in Asia’s largest market – China. According to data from Chinese customs, last year Thailand accounted for 57% of the durian market worth nearly 7 billion USD, while Vietnam held the second position with 38% – an impressive figure after just over a year of official exports to this country.
Malaysia – a new country that has been exporting fresh durian to China since August last year – has only achieved sales of 5.6 million USD. Together with the Philippines, these two countries only account for a total of more than 38 million USD, showing that the room for market share expansion still belongs to Vietnam and Thailand.
Jiang Jianli, logistics director of Goodfarmer Fresh Fruit Trading, said the market for high-end imported fruits in China is growing steadily, especially for nutritious products with clear origins. This is an opportunity for Vietnam to continue improving quality, expanding standard growing areas and strengthening the cold supply chain to increase competitiveness.
While domestic durian prices are currently not fluctuating much, export expectations are still the main factor driving the price of this agricultural product to remain high, especially for those that meet export packaging standards.
Along with participating in fairs like the CIIE, where Beijing pledged to open its market and increase agricultural imports, Vietnamese durian is benefiting from advances in policy, logistics and standardization of growing areas. Last year, at the CIIE alone, China signed purchasing agreements worth up to $80 billion, with the food and agriculture sector being a highlight.
As of mid-April 2025, more than 800 international enterprises from 70 countries have registered to participate in this year’s CIIE – indicating that competition will be increasingly fierce. However, with the increasingly improved quality of the fruit, combined with geographical and seasonal advantages, Vietnamese durian still has a lot of room to expand further in the region.
Source: https://baodaknong.vn/gia-sau-rieng-hom-nay-21-5-tiep-tuc-duy-tri-on-dinh-253156.html
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