On the evening of May 19, the Ministry of Public Security announced that the Office of the Investigation Police Agency had prosecuted Miss Nguyen Thuc Thuy Tien (27 years old, living in Ho Chi Minh City) for the crime of deceiving customers. In addition, 4 other people, leaders of Asia Life Joint Stock Company, were also prosecuted for the crime of producing fake food products.
According to the results of the extended investigation, Kera vegetable candy supplement is a product of Nguyen Thuc Thuy Tien and the shareholders of Chi Em Rot Group Joint Stock Company. In which, the beauty queen enjoys the profit according to the capital contribution agreement, equivalent to 30%, the remaining shareholders contribute 70% of the shares.
The police agency determined that, with a total revenue of nearly 18 billion VND from selling more than 135,000 boxes of Kera vegetable candy, Thuy Tien alone was paid a commission of nearly 7 billion VND.
Sophisticated concealment of shareholder role in Kera vegetable candy case
Accordingly, in December 2024, Miss Thuy Tien announced a cooperation to launch a vegetable candy brand with Chi Em Rot Company, founded by Quang Linh Vlogs and Hang Du Muc. On her personal page with more than 2.6 million followers, Thuy Tien announced "the launch of her brainchild". She once shared that "Kera candy comes from me", using the product because "I myself cannot eat vegetables".
In particular, she also participated in filming product promotional videos at a vegetable garden in Lam Dong and a factory in Dak Lak. She also regularly posted promotional articles and appeared in livestream sessions to sell products. She, Hang Du Muc, Quang Linh Vlogs and a number of other individuals joined forces to advertise, causing consumers to misunderstand that the product "can replace green vegetables".
Thuy Tien when advertising for Kera vegetable candy (Photo: Screenshot).
When a consumer complained that the candy did not contain the ingredients as advertised, the online community demanded that she take responsibility for the content posted. She then deleted the product-related posts on her Facebook page with the blue tick.
A series of photos of Miss Thuy Tien sitting in the center of a meeting, next to Mr. Le Tuan Linh - Director, legal representative of Chi Em Rot Company - were also spread. These photos were shared by the official fanpage of the Kera Vietnam brand, but were hidden immediately after.
At the information meeting on March 14, Mr. Le Tuan Linh also said that Thuy Tien is just a KOL (influencer), promoting the product and does not receive any remuneration. Regarding the beauty queen saying that vegetable candy is her "brainchild", Mr. Linh said that this was just a joke, showing her appreciation for the product.
Notably, in two apology posts posted on her personal page, Thuy Tien affirmed that she advertised this product because she herself cannot eat vegetables and has been using it for several months. All the information she shared was based on the factory's supply.
The beauty also said that before promoting, she was provided with full product certification documents. When a controversy broke out, she immediately contacted the relevant parties and worked with the authorities to verify the information.
Product advertisement post on Miss Nguyen Thuc Thuy Tien's personal page (Photo: Screenshot).
However, the investigation agency accused Miss Thuy Tien of knowing that on the test results sheet attached to the announcement file, the information on the product label showed that the fiber content was very low, only 0.935%, not having much effect in supplementing fiber for people who are picky about eating vegetables; it was not known specifically what kind of raw materials Asia Life Joint Stock Company used to produce the candy.
By the end of February, when there was a controversy on social networks regarding the fiber content in Kera candy, to avoid any impact, she proposed to sign a legal contract on advertising cooperation, to eliminate Tien's role as a shareholder.
Besides Kera vegetable candy, what other business does Thuy Tien do?
Before being crowned Miss Grand International 2021, Miss Nguyen Thuc Thuy Tien began to venture into the business field. Specifically, in November 2021, the beauty queen contributed 400 million VND (10% of the capital contribution) to establish Pharco Vietnam Joint Stock Company with a charter capital of 4 billion VND.
By February 2022, Quang Linh Vlogs was appointed Vice President of Pharco Joint Stock Company. At that time, Miss Thuy Tien was the President of the company. By June 2022, the company increased its capital to 5 billion VND and continued to increase it to 8 billion VND in October of the same year. However, the capital contribution ratio was not announced.
Miss Thuy Tien also sells perfume (Photo: Adopt).
This company is introduced as the owner and exclusive distributor of the perfume and shower gel brand Adopt' in Vietnam with prices ranging from 350,000 VND to more than 1.8 million VND/product.
To date, on many of the company’s social networking sites, Miss Thuy Tien is still introduced as the company’s President. On some e-commerce platforms, many of the company’s perfume products have reached tens of thousands of sales.
Nguyen Thuc Thuy Tien was born in 1998 in Ho Chi Minh City, known as a model and beauty queen.
She won the title of 1st runner-up of Miss Southern Vietnam 2017, entered the top 5 of Miss Vietnam 2018 with the award of Beauty with a Heart. She also represented Vietnam at Miss International.
In 2021, Thuy Tien continued to represent Vietnam at the Miss Grand International pageant and won the highest title, becoming the first Vietnamese person to win this title.
In 2022, she was awarded a certificate of merit for Outstanding Young Face 2021.
Source: https://dantri.com.vn/kinh-doanh/hoa-hau-thuy-tien-bi-bat-vo-boc-vo-can-cua-co-dong-so-huu-30-co-phan-20250520004324819.htm
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