Workshop on building Song Hinh durian certification brand

On the afternoon of May 28, at the People's Committee of Song Hinh district, the Institute of Soil and Fertilizer, the Department of Science and Technology and the People's Committee of Song Hinh district held a workshop to contribute ideas and complete the application for registration of the durian certification trademark of Song Hinh district.

This is the content of the provincial-level science and technology task "Creating, managing and developing the Song Hinh durian certification brand" for durian products of Song Hinh district, chaired by MSc. Nguyen Van Ga (Institute of Soil and Fertilizer) with the implementation period from October 2024 to March 2027.

View of the workshop. Photo: VAN TAI

Attending the workshop were 60 delegates representing Song Hinh District Party Committee, District People's Committee, Department of Agriculture and Environment, Provincial Rural Development Department, Provincial Department of Crop Production and Livestock, Provincial Agricultural Extension Center, representatives of Commune People's Committees and durian growers in Song Hinh District.

Speaking at the workshop, Director of the Department of Science and Technology Dao Pham Hoang Quyen emphasized that in recent years, thanks to traditional farming experience and the dynamism of the people, durian production in Song Hinh has had many positive changes. However, durian consumption is mainly through traders, without packaging or labels, leading to the product not creating an impression on the market and reducing the ability to promote local product brands. Therefore, building and registering for protection of the "Song Hinh Durian" certification mark is a necessary and strategic step. This is not only a tool to help affirm the quality and origin of the product, but also paves the way for market development, increasing farmers' income, and protecting the reputation of local specialty products.

Delegates listen to the project team instruct on durian care techniques. Photo: VAN TAI

At the workshop, the project implementation team presented the following contents: Criteria for certification of Song Hinh durian, production techniques for products bearing the Song Hinh durian certification trademark, logo sample for Song Hinh durian certification trademark; map of the geographical area corresponding to the Song Hinh durian certification trademark and regulations on management and use of "Song Hinh durian" certification for durian products of Song Hinh district for delegates participating in the workshop to contribute comments to supplement and complete the "Song Hinh durian" trademark registration dossier before submitting to the National Office of Intellectual Property of Vietnam...

According to statistics of Song Hinh District People's Committee, the current durian growing area in the district is more than 828 hectares. Of which, durian in the newly planted stage is more than 379 hectares, in the construction stage is 226.36 hectares and in the harvest stage is 223.6 hectares, with an average yield of 17 tons/hectare and an output of about 6,000 tons.

Source: https://baophuyen.vn/tin-nong/202505/hoi-thao-gop-y-xay-dung-nhan-hieu-chung-nhan-sau-rieng-song-hinh-0763bce/