More than 100 students were trained in branding for tourism services on online channels - Lang Son Newspaper and Radio and Television Station

- For 4 days (from May 12 to 15), the Provincial Center for Investment, Trade and Tourism Promotion organized a training course on branding for tourism services on online channels.

Trainees attending the training

The training was attended by nearly 100 trainees representing small and medium-sized enterprises operating in the tourism sector in the province.

Ms. Nguyen Thi Thanh Hoa, expert of the Ministry of Science and Technology , General Director of EUBIZ COACHING company, discussed the contents at the training class.

During the 4 days, the trainees were taught and guided by Ms. Nguyen Thi Thanh Hoa, expert of the Ministry of Science and Technology, General Director of EUBIZ COACHING Company, on the following contents: Building customer portraits for the tourism service industry; building online brand communication plans for tourism services; indicators for evaluating effectiveness, communication tools in online brand communication for tourism services. At the same time, the trainees participated in many group activities to increase interaction, exchange, and learn from experiences; and had their questions answered about brand building in the digital environment.

Students participate in discussion at the training class

The training course helps trainees improve their knowledge, grasp trends, and understand the importance of tourism brands, especially in the online environment. Thereby contributing to improving the capacity of small and medium-sized enterprises operating in the tourism sector in the province, positioning and building brands for their tourism services.

Source: https://baolangson.vn/hon-100-dai-dien-doanh-nghiep-lam-dich-vu-du-lich-duoc-dao-tao-xay-dung-thuong-hieu-5046747.html