K-Town Mega Grand World Hanoi

In the future, this trend will continue to explode in the "Korean standard" entertainment space K-Town, Mega Grand World in the East of Hanoi (belonging to the "destination city" Ocean City).

Korean trends that once took Vietnam by storm

In 1997, the Korean drama series “Doctor Brothers” was released in Vietnam. Following that, a series of blockbusters such as “Glass Slippers”, “Stairway to Heaven” or “Winter Sonata”… also “stole” the hearts of millions of Vietnamese audiences.

*The movie "Autumn in My Heart" once took Vietnamese cinema by storm in the 1990s, and was one of the works that contributed to spreading the Hallyu wave to many Asian countries.*

In the 1990s, we could easily see images of Korean idols anywhere, from young people's eateries, entertainment centers, books and magazines for teenagers; or even hair salons to fashion stores... Jeju Island suddenly became the dream tourist destination of many young couples. From the first impressions, the Korean Hallyu wave quickly reached new heights in the years 2000 and 2010 and became a "hot" trend not only in Vietnam but also globally.

According to a recent announcement by the Korea Foundation, survey results in 18 countries around the world show that the number of fans of the Korean cultural wave (Hallyu) worldwide reached 178 million people by 2022, an 18-fold increase compared to the 9.26 million people recorded in 2012, when the survey was first conducted. In Asia alone, China is the country with the largest number of fans with 84.3 million people, Thailand has 16.8 million people and Vietnam is in third place with 13.3 million fans.

In Vietnam, the influence of the Hallyu wave has expanded to a series of "money-making" fields such as entertainment, business, fashion, cuisine... In fact, throughout Vietnam, it is easy to see famous Korean brands occupying prime positions in many big cities, such as CGV cinemas of CJ Group, Korean-style restaurants such as Gogi House, Dokki, Korean cosmetic and beauty brands, Tous les Jours bakery, GS25 convenience store,... From the cultural wave, Hallyu now opens up great business opportunities for many Vietnamese people.

K-Town Mega Grand World Hanoi - Recreating a part of memories, leading the fashion trend

Not letting the 7X, 8X generations have to reminisce too much, or the 9X and Gen Z generations have to wait too long, Vingroup Corporation has quickly brought the cultural imprint of the land of kimchi into the K-Town subdivision at the Mega Grand World Hanoi shopping and entertainment complex. This place promises to become a "dream" destination for all Korean culture lovers.

Inspired by the most famous shopping and entertainment districts in the land of kimchi, K-Town offers customers the opportunity to immerse themselves in a miniature Korea with the vibrant, bustling atmosphere of Myeongdong night market; enjoy "authentic" delicious dishes at Hongdae food and art street; exchange colorful cultures with the international street Iteawon or experience the feeling of luxury and elegance with the rich street Kangnam...

*Built on inspiration from the most famous shopping and entertainment districts in the land of kimchi, K-Town offers customers the opportunity to immerse themselves in a miniature Korea.*

The public architecture in K-Town is imbued with the Korean spirit in every street and shop, giving visitors the feeling of truly setting foot in the "land of oppas" with ancient roofs, iconic bridges or unique national flower patterns,... promising to become a "film set" with thousands of virtual living angles for young people and Hallyu followers.

Located in the most beautiful location of the "District 2" area - "District of food, district of entertainment" of Ocean City, next to Vincom Mega Mall and only 150m from VinWonders Wave Park, K-Town is an all-in-one entertainment destination with a series of rich amenities. From youthful-style cafes, supermarkets with Korean domestic brands to beauty care centers, spas and cosmetics... "Korean town" will bring visitors interesting experiences 24 hours a day. The subdivision also promises to be a place to satisfy the trendy entertainment tastes of modern youth with vibrant cultural festivals and idol street music full of Korean culture.

*“Korean Town” promises to evoke vivid memories of the 7x and 8x generations, satisfy the trendy entertainment tastes of modern youth and bring vibrant entertainment experiences 24 hours a day.*

K-Town is not only an ideal destination for tourists, but also offers attractive business start-up opportunities. With huge potential from pioneering trends, commercial streets here have high liquidity, easy to transfer or rent to create a sustainable source of profit from the huge wave of Korean brands landing in Vietnam.

The K-Town subdivision in particular and the Mega Grand World Hanoi complex in general are expected to open to welcome guests in early December 2023. When put into operation, Mega Grand World will contribute to creating a new look for the capital's tourism, while opening up super valuable and attractive business opportunities for investors, leading the trend of multi-experiences that is popular in the world.

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