Discover destinations in Lam Dong through the project "Love Vietnam"

The project “Love Vietnam” is being implemented by Nhan Dan Newspaper in collaboration with technology partners in provinces and cities across the country. By March 31, the project had completed the installation of NFC chip boards (wireless connection technology) at historical, cultural and tourist sites in Lam Dong province.

The project is a practical activity towards the 50th anniversary of the Liberation of the South and National Reunification Day (April 30, 1975 - April 30, 2025) and to promote historical and cultural sites across the country, contributing to promoting Vietnam's tourism development.

In Lam Dong, Phygital Labs Joint Stock Company, a partner with Nhan Dan Newspaper, implemented the project "Love Vietnam" at 3 locations, including: Lam Dong Museum, Da Lat Children's Prison National Monument (Da Lat city) and Cat Tien Archaeological Special National Monument (Da Huoai district).

Discover destinations in Lam Dong through the project

The chip-embedded panels are designed in two colors, yellow and red, inspired by the Vietnamese national flag, and operate automatically without requiring a power source. When arriving at the above destinations, visitors using smartphones to interact with the NFC chip-embedded panels will be certified to have checked-in at the location, save personal photos, and receive useful information about the location, monument or destination.

Each chip-embedded board will provide stories, images, videos or 3D models of the location or monument where the chip-embedded board is located; at the same time, it provides search, navigation and information features to explore tourist destinations at the current location and neighboring areas. When visitors experience all the chip-embedded points in a locality, they will receive gifts from the program and a digital certificate upon completion of their exploration there.

Project Manager of Phygital Labs Joint Stock Company Tran Minh Tuan informed: “This is an authentication system, when tourists check-in at a destination, the system will save it. The utility of the project “Love Vietnam” has a “digital wall” so that people can save memories at the destination, those who come later can see those who have checked-in at this destination. Tourists can take pictures and save them, leave messages, or tell stories, and enjoy the destination”.

In the coming time, the project will develop more new challenge games for tourists to check-in, as well as optimize features to serve tourism, such as: guiding and supporting the flow of visitors to other locations when a location is too crowded; informing tourists about important events in localities... The project will also standardize the content to translate into other languages, contributing to promoting and introducing Vietnamese tourism to the world.

The leader of Nhan Dan Newspaper said that the project aims to promote historical and cultural sites and destinations across the country; create unique discovery experiences for tourists, support and promote tourism in localities as well as the whole country.

In Lam Dong, after the project “Love Vietnam” was implemented at three planned destinations, it created excitement among locals and tourists. Joining the school delegation to visit and learn at Lam Dong Museum, Hoang Mai from Dong Nai shared: “As soon as I entered the museum, I saw the sign “Love Vietnam”, “check-in point”… very strange, impressive and I tried to connect. Indeed, it is very interesting, we can mark the destination with our own pictures, have more information about the destination”.

After the project was implemented, Director of Lam Dong Museum Hoang Ngoc Huy expressed: “The NFC chip board in the project “Love Vietnam” is placed in convenient locations to attract tourists. This is one of the utilities that helps the locality implement the digital transformation strategy in tourism. At the same time, integrating official information and data with technology and creative ideas, to effectively spread historical events, culture and local destinations”.

Lam Dong Museum is a general museum (local research), currently preserving more than 15 thousand artifacts, with many unique and rare collections. The museum's exhibition content includes main sections, such as: Lam Dong nature; Da Lat past and present; archaeological discoveries in Lam Dong; cultural characteristics of indigenous ethnic groups (Ma, Co Ho, Chu Ru ...); Lam Dong army and people in two resistance wars against foreign invaders; Lam Dong people in the cause of building and defending the socialist Fatherland ...

Coming to Lam Dong Museum, visitors can also immerse themselves in the poetic and lyrical nature of Da Lat, participate in folk games, play gongs or practice traditional crafts. At the same time, they can enjoy the art of “Da Lat’s thousand flowers”, visit Queen Nam Phuong’s palace, learn about the typical French architecture in Da Lat city…

Dalat Children's Prison National Monument: Located on a high hill, near the scenic Than Tho Lake, overlooking the majestic Lang Biang Mountain. Dalat Children's Prison was built by the old regime from 1971-1973, with the name "Dalat Children's Education Center". However, this "center" is actually a children's prison, fully demonstrating the nature of an imperial prison.

This special prison once held more than 600 revolutionary-minded children aged 12-17, gathered from all prisons in the South at that time, with the aim of isolating, suppressing, and eventually eliminating the revolutionary spirit of the young generation in the South. Here, heroic struggles took place, demonstrating the heroic and indomitable qualities of Vietnamese youth in the common struggle of the entire nation for independence, freedom, and national reunification.

The national relic of Da Lat Children's Prison (1971-1973) has now become a meaningful destination, a "red address" in educating revolutionary ideals, patriotic traditions, and national pride for the young generation.

Cat Tien Archaeological Special National Monument: The discoveries and excavations, archaeology in Lam Dong from 1983 to present have brought about surprising results, causing great impact in the scientific community, historical and archaeological research on the mystery of the southern Central Highlands. Especially the emergence of Cat Tien Holy Land and Phu My prehistoric site on the left bank of Dong Nai River.

Cat Tien Sanctuary was discovered by local people and archaeologists from the Ho Chi Minh City Institute of Social Sciences in 1985. This is a large relic complex, including many relics scattered along the left bank of the Dong Nai River with a length of more than 15km, in the current Da Huoai district.

Through 8 archaeological excavations from 1994 to 2006, many different architectural components and thousands of valuable and unique artifacts were revealed. These are temples, tombs, altars, water systems, longhouses, roads, brick kilns, Liga-Yoni statues, symbols of fertility beliefs in the spiritual life of ancient residents, statues of the gods Ganesa, Siva, Uma... The value of the relics of the Cat Tien archaeological site has attracted the attention of scientists and the public at home and abroad.