Creating sustainable value and developing the community.

The Miss Vietnam 2024 pageant, themed “Radiant Vietnam,” is receiving significant attention from the community, becoming one of the year's major cultural and artistic events. This year, the participation of BRG Group – a leading multi-sector private economic and service group in Vietnam – as the official sponsor has brought new positive values ​​to the competition by ensuring contestants have the best conditions to experience many beneficial and diverse activities, fostering comprehensive development in many aspects. BRG Group's partnership also contributes to attracting the attention of television viewers and the general public who love the pageant, creating sustainable values ​​in line with BRG Group's development direction for over 30 years.

BRG Group is committed to upholding socio-cultural values, contributing to building a foundation for comprehensive community development.

The role of BRG Group in cultural and social development.

BRG Group is one of the leading diversified economic groups in Vietnam, with strengths spanning many sectors such as hotels, entertainment, retail, manufacturing and trade services, real estate, finance, golf courses, etc. Since its establishment, BRG Group has consistently pursued a sustainable development strategy in building its multi-sector, multi-service ecosystem, aiming to ensure the three pillars of sustainable development: efficient economic development; achieving social progress and equity; and preserving and protecting the environment.

BRG Group's projects are implemented with careful consideration of the environment, community, and local culture. BRG Group also actively participates in activities.

BRG Group's projects are implemented with careful consideration of the environment, community, and local culture. BRG Group also actively participates in charitable activities and community development, contributing to improving the quality of life for people and promoting comprehensive social development.

Becoming the main sponsor of the Miss Vietnam 2024 pageant demonstrates BRG Group's commitment to supporting socio-cultural values ​​and contributing to building a foundation for comprehensive community development. Through this event, BRG Group hopes that the values ​​of intelligence, strength, and dedication of Vietnamese women will be honored and widely disseminated.

BRG Group is the main sponsor of the Miss Vietnam 2024 competition.

Golden Sands Golf Resort – the destination for Miss Vietnam 2024 contestants to experience.

One of the highlights in BRG Group's partnership with Miss Vietnam 2024 is a practical experience program for the Top 25 contestants at Golden Sands Golf Resort (Hue). This is an 18-hole international standard golf course designed by Nicklaus Design – the world's number one golf course design company founded by golf legend Jack Nicklaus.

Golden Sands Golf Resort is considered the most challenging golf course in Vietnam, spanning 7,445 yards. Designed in a coastal links style on natural sand dunes, it offers diverse technical challenges for golfers. The course boasts stunning views of the East Sea, lush green spaces, and a cleverly designed system of sand traps, creating a landscape that is both challenging and harmonious with nature.

Here, the contestants participated in sports activities aimed at improving their health, physical fitness, and teamwork. This activity not only helped to enhance their physical condition but also provided an opportunity for young people to better understand the unique cultural and natural beauty of the ancient capital of Hue.

Top 25 Miss Vietnam 2024 contestants experience Golden Sands Golf Resort.

Golden Sands Golf Resort: A leading luxury golf destination in Central Vietnam.

Golden Sands Golf Resort boasts comprehensively invested infrastructure and services to ensure an optimal customer experience. The modern clubhouse, with its sophisticated design, offers amenities such as high-end changing rooms, VIP lounges, and a luxurious lounge area. The on-site pro-shop provides a full range of genuine golf equipment, tools, and accessories to meet all golfer needs.

Professionally trained caddies accompany players throughout their round, providing technical support and strategic advice. A convenient golf cart rental service allows guests to easily move between holes, increasing comfort and saving energy.

In addition, the restaurant and bar serve a diverse range of traditional and international dishes, creating an ideal relaxing atmosphere after each round of golf. With its modern amenities, Golden Sands Golf Resort is a leading golf destination in Central Vietnam. With this new high-end tourism product, visitors to Hue City will be able to extend their stay to experience the cultural specialties, people, and cuisine of a destination recognized by UNESCO as a World Heritage Site.

Positioned as a leading golf destination in Vietnam and the region, the presence of Golden Sands Golf Resort will contribute to promoting golf tourism in Thua Thien Hue and the Central region, creating numerous job and business opportunities for the local community, thereby helping to increase revenue for the local budget and becoming a new driving force for socio-economic development in the area.

BRG Group 's commitment to sustainable development and social responsibility.

Looking towards the future – A lasting connection between BRG Group and Miss Vietnam

The collaboration between BRG Group and the Miss Vietnam pageant goes beyond sponsorship activities and opens up opportunities to develop programs that support skills training, intellectual and physical development for contestants, contributing to enhancing the value of the competition and making a positive contribution to socio-cultural development.

BRG Group affirms its important role as a strategic partner of the Miss Vietnam pageant.

Through a series of hands-on experiences at Golden Sands Golf Resort and various exchange and training programs, BRG Group affirms its role as a dedicated and visionary partner, helping contestants not only shine on stage but also become positive and dynamic contributors to the community.

As the official sponsor of Miss Vietnam 2024, BRG Group contributes to creating lasting value for this important cultural event. Through its accompanying activities, especially the experience at Golden Sands Golf Resort, BRG Group demonstrates its commitment to sustainable development, social responsibility, and its desire to accompany Vietnamese women on their journey to shine and contribute to the community.

The collaboration between BRG Group and Miss Vietnam 2024 is a clear testament to the spirit of sustainable development, profound cultural values, and the prosperity of the country.

See more information about BRG Group & Century Riverside Hue Hotel's partnership with Miss Vietnam 2025 here.

Source: https://www.brggroup.vn/vi/tap-doan-brg-dong-hanh-cung-hoa-hau-viet-nam-2024-kien-tao-gia-tri-ben-vung-va-phat-trien-cong-dong-d517