Surprisingly, tourists are going crazy for supermarkets.

"Supermarket tourism ," a form of travel where tourists go abroad to shop at grocery stores, is predicted to be the next trend in 2025, according to Mirror.

Many tourists consider supermarkets and grocery stores a must-visit destination when traveling abroad. Photo: @hothienngaaa.

According to Expedia Group's Unpack 25 report on travel trends for 2025, many travelers will prioritize visiting supermarkets on their overseas vacations.

Specifically, 39% of tourists visit supermarkets when traveling abroad, and 44% look for unique local products that are not available in their home country.

"Going to the supermarket counts as sightseeing. It's not just a cultural experience, but you can also find many things to take home as souvenirs," a tourist said on TikTok.

This trend shows that today's tourists prefer to seek out unique consumer goods and merchandise as souvenirs, rather than traditional items like keychains, mugs, or clothing, according to news.com.au

Jessica Jayne, a trendsetter, says she loves going to the supermarket to shop and sharing those moments on TikTok. In her supermarket trip to Santorini, Greece, Jessica chooses local pastries to enjoy.

"I really feel that shopping at a supermarket in a foreign country is part of the experience. You have to try it," she said.

"Supermarket tourism" is predicted to be the next trend in 2025. Photos: @hothienngaaa, @theresult.store.

TikToker Daniela Araujo (living in the US) explains why many international tourists visiting the US go straight to convenience stores like Walmart, Target, or Trader Joe's to shop instead of exploring famous places. "Supermarkets have things that are only available locally," she says.

Expedia Group believes TikTok is a key factor in this trend. "Platforms like TikTok are inspiring travelers, especially Gen Z. They go on TikTok to search for trending items, such as Dubai chocolate bars or Korean skincare products, and then go to the supermarket to buy them while traveling. This is a new era of souvenirs, where travelers build trips to shop," said Darren Karshagen, Senior Director at Expedia Group.

Furthermore, by 2025, tourists are likely to choose lesser-known destinations over crowded ones. 63% of travelers said they would visit secluded spots on their next trip.

Source: https://baoquangninh.vn/la-lung-khach-du-lich-phat-cuong-vi-sieu-thi-3325217.html