Long An selects investors for 55 advertising locations along Ho Chi Minh City - Trung Luong expressway

On April 24, the Long An Provincial People's Committee issued a decision approving the plan to select investors for advertising locations along the Ho Chi Minh City - Trung Luong Expressway, the section passing through the province. Specifically, the province has identified 55 advertising locations to call for investment, serving the increasing need for propaganda and commercial promotion.

There are 55 advertising locations along the Ho Chi Minh City - Trung Luong highway (section passing through Long An ) that have been identified.

According to this decision, the Provincial People's Committee assigned the Department of Culture, Sports and Tourism to preside over and coordinate with relevant departments and branches and the People's Committees of districts, towns and cities with advertising planning locations to organize and implement in accordance with the approved plan, ensuring compliance with current legal regulations.

Along with the above decision, the province also approved the plan to select investors for 55 advertising locations along the Ho Chi Minh City - Trung Luong highway (section passing through Long An).

The location, position and coordinates of billboards will be determined according to actual conditions. During the implementation process, it is possible to adjust and move them reasonably compared to the original plan, but must ensure compliance with planning, not affect traffic safety and comply with regulations on road corridor safety.

The advertising media is regulated as a double-sided board, meeting national technical standards for the construction and installation of outdoor advertising media. The advertising content must ensure harmony between the goals of political propaganda and commercial promotion; at the same time, strictly comply with the provisions of the Advertising Law and approved planning.

The investor selection is expected to start in the second quarter of 2025, and the implementation period will last until the third quarter of 2025. Advertising locations will be exploited and used until 2050.

Long An Provincial People's Committee stated that in the context of an increasingly developing economy, the need to promote brands, products and corporate images is increasing. Advertising is not only a tool to connect manufacturers and consumers but also important information in the modern economy. At the same time, advertising also contributes to reflecting social changes and strengthening cultural values ​​in the community.

The development and promulgation of a plan to select investors for these advertising positions is considered necessary and urgent, in order to select organizations, businesses and individuals with sufficient capacity and experience to properly implement the plan.

Thereby, Long An province aims for a professional, transparent and effective advertising environment; contributing to promoting socio-economic development and improving the effectiveness of state management in the field of advertising in the area./.

Le Duc

Source: https://baolongan.vn/long-an-chon-nha-dau-tu-cho-55-vi-tri-quang-cao-doc-tuyen-cao-toc-tp-hcm-trung-luong-a194105.html