Liu Yifei causes a stir with her baby flower hairstyle, worthy of being the queen of trends.

(Dan Tri) - Attending the event celebrating the 20th anniversary of Vogue China, Liu Yifei caused social media to explode with her image of wearing baby flowers in her hair. After just one night, this trend spread throughout Asia.

On October 24, Liu Yifei appeared in a bright strapless dress, natural high bun with white baby flowers, high-end jewelry and light makeup at an event for Vogue China magazine.

She was chosen to be the last person to appear on the red carpet, the central photo spot of the event. The elegant and luxurious image of the "fairy sister" quickly covered the social networking platforms Weibo, Douyin, Xiaohongshu.

Service industries win big by riding the Liu Yifei effect

The next day, many flower shops in major Chinese cities were sold out of baby flowers. Some even hung signs saying “Same model as Liu Yifei” and raised prices by 30% but still could not keep up with the supply.

Liu Yifei creates a trend of wearing baby flowers in her hair (Photo: Sina).

On Chinese social networks, a series of videos instructing on makeup and hair "Liu Yifei style" have attracted millions of views.

Searches for contouring and eyeshadow products similar to hers skyrocketed. Many cosmetic brands reported that sales of “Liu Yifei lipstick and eyeshadow” increased 5-6 times in just a few days.

Notably, the baby flower hairdo has also become the hottest bridal makeup trend this fall. According to makeup artists, the number of customers ordering “baby flower hairdo” has increased by 400%. Some wedding studios have even launched “Liu Yifei style” service packages, with prices increasing by 50% but appointments are still full.

Not only the beauty industry, but also the handicraft and fashion industries have benefited. Craft bloggers have been quick to sell dried baby flower accessories, while fashion shops have launched a series of products printed with baby flower motifs and labeled “Liu Yifei related”, helping sales to increase sharply.

Many makeup services and craft industries benefit from learning Liu Yifei's way of pinning baby flowers (Photo: Sohu).

The intangible cultural heritage sector has also responded to the trend. Many traditional silk and velvet flower artisans in China have recreated “Liu Yifei’s baby’s breath flower” creation, helping to increase the number of views on videos about handicrafts by 10 times.

"Trend queen" of Chinese entertainment industry

This is not the first time Liu Yifei has created a strong viral effect. In 2023, the image of her character Xu Hong Dou in the movie Going Where the Windy caused a "storm" on social networks. Netizens in China and Vietnam competed to use her profile picture holding a bouquet of roses, considering it a symbol of "luck in love".

By 2024, her role as Hoang Diec Mai in The Story of the Rose caused sales of yellow roses to skyrocket, because the character's name was associated with this flower.

Every year, Liu Yifei's movies or lines are among the top trending keywords on Weibo, Douyin, and Baidu platforms, affirming her influence in popular culture.

The image of Liu Yifei's character Xu Hongdou in the movie "Where the Wind Blows" once caused a storm online in 2023 (Photo: Sina).

Liu Yifei (born 1987) is considered one of the top Chinese stars in terms of both fame and commerce. She is the global ambassador of Louis Vuitton, regularly appearing in prestigious magazines such as Vogue, Elle, Marie Claire and Harper's Bazaar.

According to Sina, the beauty was invited by the Abu Dhabi Department of Culture & Tourism to be a tourism experience ambassador. Besides her brilliant career, she also impressed with her high education, speaking fluently 4 languages: English, French, Japanese and Korean.

According to Sina, Liu Yifei grew up in a family with a tradition of learning. The actress's grandparents were both stars in the Chinese medical industry.

Liu Yifei is increasingly successful and famous (Photo: Weibo).

Her father is a professor of French at Wuhan University and was once the principal of a school in France. Her mother is the famous and beautiful dancer Liu Xiaoli.

In recent years, Liu Yifei has been continuously successful with television dramas and movies, from ancient to modern, always leaving her mark in both acting and fashion style.

According to Fresherslive, Liu Yifei currently owns a fortune of more than 170 million USD thanks to her hard work and reputation in the entertainment industry. The 38-year-old beauty is still single after breaking up with Korean actor Song Seung Heon in 2018.

Source: https://dantri.com.vn/giai-tri/luu-diec-phi-gay-sot-voi-kieu-toc-cai-hoa-baby-xung-danh-ba-hoang-xu-huong-20251030203039388.htm