Marriott has begun operating its first branded apartment building in Vietnam.

Resort-like space at the Lake building of the Grand Marina project, Saigon, with a 143m² outdoor swimming pool and a Marriott-standard Sun Lounge

Exclusive services: " The soul" of luxury real estate

The most “valuable” point of a branded property is not the brand name. This is the view of Victoria Garrett, head of residential markets at Knight Frank Asia Pacific . It is the exclusive amenities and services that create the irresistible appeal to global high-end customers.

A "branded" life is now not only about carrying a Chanel bag or driving a Porsche, but also about having exclusive services that cannot be found anywhere else. A typical example is the Porsche Design Tower in Miami, which has a super elevator that brings cars to the apartment, and a luxury garage right in the living room. Not only that, the building also provides regular maintenance, car wash and tire replacement services for the supercar collection of car enthusiasts.

In Vietnam, the "legend" of luxury apartment services is appearing for the first time at Marriott Residences, Grand Marina, Saigon - Lake building.

The desire to "live efficiently" of the Vietnamese super-rich comes true

Vietnamese customers first heard about branded real estate in 2021, when Masterise Homes introduced this segment in strategic cooperation with Marriott International and the world's largest-scale project - Grand Marina, Saigon. This concept is still too new to the Vietnamese market, but, besides many skepticism, many Vietnamese customers have chosen to join the upper-class community of "having a house like a hotel".

The first Marriott branded apartment in Vietnam is ready to be handed over to residents in the fourth quarter of 2023

Mr. Nguyen Duc Hoa ( Hanoi ) chose this project because he was sure that the appearance of Marriott would bring success to Grand Marina, Saigon. "A project worth owning for yourself and your children to enjoy the best services and amenities," Mr. Hoa shared.

In October 2023, that "branded home" dream was realized when the first images of the Marriott Residences branded apartments were released.

A corner of the luxurious resident lounge on the first floor

Marriott standard sun lounge area next to the pool

According to Marriott, the Marriott butler team has arrived and completed the training program and taken over the building in preparation for the handover ceremony at the end of 2023. Mr. Gautam Bhandari, Vice President of Region - APEC Regional Development, Marriott International, said that owners of apartments managed by Marriott will be provided with 365-day high-class 5-star hotel services along with a series of unique services such as private cinema rooms, luxury libraries, large meeting rooms to serve the remote working needs of residents who are businessmen and foreign experts.

The Marriott butler team has completed the training program and is ready to welcome the first owners of the Marriott Residences branded apartments at Grand Marina, Saigon.

To meet the 5-star hotel standard living experience, Marriott butlers at Grand Marina Saigon are trained more than 250 hours of professional development each year. The rich Vietnamese will now experience exclusive amenities and services, similar to super luxury projects in Dubai, Singapore or New York... Every aspect of life will be taken care of by Marriott's professional butler team, meeting every need, no matter how small.

To meet the 5-star hotel standard living experience, Marriott butlers at Grand Marina Saigon are trained more than 250 hours of professional development each year.

For example, a butler can help you organize a private movie screening, with your favorite appetizers and cocktails, or arrange a special dinner, invite chefs to teach you how to cook and bake, etc. All these exclusive and personalized experiences will only be found in branded apartments.

In particular, according to Mr. Gautam Bhandari: "For residents of our branded residences, they will be served as VIP guests not only at their residences but also at the group's 7,600 hotels globally. This is our way of thanking the owners for their trust in our brand."

For the super-rich in Vietnam or globally, owning a branded apartment not only brings the experience of a branded lifestyle, but also "marks" affirming achievements and social status. Whether buying for living or investment, owning a branded apartment means they are guaranteed by the best brands in the world, ensuring the full value of the property over time.

Source link: https://thanhnien.vn/marriott-da-bat-dau-van-hanh-toa-can-ho-hang-hieu-dau-tien-tai-viet-nam-185231031163849753.htm