After more than a decade of taking root in Son La, dragon fruit has become one of the main crops, bringing high economic value to farmers. Especially when the Son La dragon fruit brand was officially granted a certificate of protection by the Department of Intellectual Property, it created a solid legal corridor, helping Son La dragon fruit affirm its reputation and position in the domestic and international agricultural product market.
At the end of November 2024, the Intellectual Property Office granted the Decision to grant the Certificate of registration of the trademark of Son La Dragon Fruit to the Department of Science and Technology of Son La province. Dragon fruit became the 29th product out of 32 agricultural products of Son La province to be granted a certificate of trademark protection. This once again affirms the province's right direction in promoting agricultural economic development.
Mr. LUU BINH KHIEM - Director of the Department of Science and Technology of Son La province: After the survey, the Department coordinated with departments and districts to identify the designated areas for development, and proposed to the province to order science and technology tasks on building and developing a certificate of protection for the Son La dragon fruit certification mark.
Successfully building the Son La Dragon Fruit brand, the Department of Science and Technology has granted the Certificate of Trademark Use Rights to 5 Cooperatives in Thuan Chau, Mai Son, Yen Chau and Moc Chau districts. From there, promote and develop the product brand value, enhance the competitiveness of Son La Dragon Fruit in the agricultural market.
Ms. NGUYEN THI DUNG - Deputy Director of Ngoc Hoang Cooperative, Na Bo Commune, Mai Son, Son La: It is a great honor for the Cooperative to receive the Son La Dragon Fruit Certificate, this is also a very happy and honorable thing for the Cooperative. This is also a sign for the Cooperative to develop, bring dragon fruit products to other countries, and consumers are also more assured about their products.
Up to now, the whole province has nearly 300 hectares of dragon fruit, with a harvest output of over 2,000 tons, concentrated in Mai Son, Thuan Chau, Yen Chau, Moc Chau districts, Son La city... Favored by nature, Son La dragon fruit has a beautiful appearance, large, even fruit, sweet and cool taste, and is well received and highly appreciated by the market.
Ms. HA THI PHUONG - Trader in Hat Lot town, Mai Son, Son La: I export this dragon fruit to wholesale markets such as Tien Yen, Bac Giang, Quang Ninh, Thai Binh. I buy dragon fruit from Ngoc Hoang Cooperative because the Cooperative produces according to clean standards, the dragon fruit is very sweet, big, beautiful in appearance, especially very delicious and sweet.
Compared to other fruit trees, dragon fruit is easy to grow and care for, becoming one of the main crops for domestic consumption and export. Since 2016, Son La dragon fruit has been exported to many countries and territories such as China, Korea, Japan, EU countries, the Middle East, etc. However, the export value and output are not much, requiring linkage, cooperation, and formation of value chains in the production and export of dragon fruit.
Mr. NGUYEN THANH CONG - Vice Chairman of Son La Provincial People's Committee: Not only the area is increasing, the quality of products is improving and then bringing them to European markets and the markets we desire; the dragon fruit growing areas are developing more and more. Secondly, the districts that are growing such as Mai Son, TP, Thuan Chau with quite large areas must promote their role and responsibility, the pioneering cooperatives must learn from each other, link together, and meet the requirements of importing countries so that we can export.
Expanding the area of dragon fruit cultivation associated with promoting the application of science and technology in production, improving the quality and output of dragon fruit, meeting domestic consumption and export is the goal that the agricultural sector is aiming for. With safe and steady steps, Son La dragon fruit is gradually affirming its reputation and brand in the market, creating a solid foundation for people to expand the cultivation area; seek to expand the consumption market, helping people increase their income and get rich legitimately./.
Performed by: Vu Anh - Cao Nguyen
Source: https://sonlatv.vn/nang-cao-gia-tri-thuong-hieu-thanh-long-son-la-26217.html
Comment (0)