Sweet and fragrant traditional Toan Thang rice wine

From her concerns about the consequences of alcohol and beer on public health, she has “incubated” a product that not only preserves traditional culinary cultural values, but also spreads good values. And recently, the product has been honored with a 3-star OCOP certification.

In the fertile land of Cai Lay town, the entrepreneurial story of Ms. Huynh Thi Loan, owner of Toan Thang Traditional Rice Wine Business in Thanh Hoa commune, has left a special mark. While many people are looking for modern business ideas, Ms. Loan has chosen her own path, full of passion, which is to brew rice wine and sticky rice wine water according to traditional methods, not only for business purposes, but also to preserve and develop the traditional flavors of her homeland.

Mrs. Loan makes rice wine balls.

Sharing about this unique idea, Ms. Loan said that she herself had experienced parties and meetings with friends where alcohol and beer seemed to become an indispensable “catalyst”. Witnessing the effects of alcohol abuse on health and spirit, she cherished a drink that both maintains communication culture and is good for the body, especially for women.

“I used to wish for a drink that would bring joy in communication, be good for the body, and help women become more beautiful,” Ms. Loan shared about her startup idea.

Vice Chairwoman of Thanh Hoa Commune People's Committee Nguyen Thi Nghiem said that in recent times, Thanh Hoa Commune leaders have always paid attention to and directed the commune's socio-political sectors and organizations to actively introduce and promote Toan Thang traditional rice wine products to a wide range of consumers. This is a typical product of the commune, imbued with traditional values. In the coming time, Thanh Hoa Commune will continue to review and create favorable conditions for entities with potential and outstanding products to participate in the One Commune One Product (OCOP) Program. The commune hopes to have more quality OCOP products, contributing significantly to promoting the socio-economic development of Thanh Hoa Commune.

From that thought, the idea of ​​starting a business gradually formed in her mind. With the encouragement and support of her husband, Ms. Loan began to realize her dream, overcoming the pressures of the early business days.

“My husband always supports and helps me wholeheartedly with my work. His companionship has helped me feel more confident on my business path,” Ms. Loan added.

However, her initial entrepreneurial path was not smooth, facing countless difficulties, from thoroughly learning the traditional rice wine brewing process, to constant experimentation to achieve a unique flavor and stable quality for the product.

“Making traditional rice wine and naturally fermented sticky rice wine takes a lot of time and is difficult to apply science and technology. Waiting for a finished product is sometimes very long, but the results are not as expected, making me frustrated and wanting to give up many times” - Ms. Loan recalls the difficult early days.

The batches of rice wine that did not meet the requirements, the failures that seemed to drown all efforts. However, with perseverance and love for the job, Ms. Loan constantly learned, explored, and learned from her failures to continue moving forward.

The difficulties do not stop at the production process, Ms. Loan also has to face challenges in building a brand and finding a consumer market. In the context of a market with countless beverage products, bringing a traditional product like rice wine closer to consumers is not an easy task.

However, with the quality, delicious flavor and health benefits of rice wine and sticky rice wine water, Ms. Loan's products gradually won over local consumers.

Mrs. Loan poured sugar water after the rice wine had been fermented for 3 days.

Up to now, the Toan Thang Traditional Rice Wine brand has become a familiar name and is loved by many people. The market recognition is the “sweet fruit” for the tireless efforts of Ms. Huynh Thi Loan.

Not stopping at the initial successes, Ms. Loan also cherishes plans to further develop this brand, researching the application of new technology in the production process to improve product quality; at the same time, there are plans to expand the market through online sales channels such as Zalo, Facebook and e-commerce platforms.

The startup story of Ms. Huynh Thi Loan with Toan Thang traditional rice wine and sticky rice wine water is not only a successful business story, but also a source of inspiration for those who dare to pursue their passion and appreciate traditional culinary cultural values. From personal concerns, Ms. Loan has created a product that not only brings health benefits, but also contributes to enriching the culinary culture of Tien Giang.

The success of the OCOP product brand Toan Thang Traditional Rice Wine is a testament to the dedication and tireless efforts of a woman over 55 years old. Ms. Loan always keeps in mind the need to continue developing the essence of the product to bring consumers richer, more sophisticated products in form and increasingly better for health.

ANH TU - HA NAM

Source: https://baoapbac.vn/kinh-te/202504/ngot-thom-com-ruou-truyen-thong-toan-thang-1039415/