What do users prioritize when buying a new TV?

A recent Samsung study of 2,400 consumers in the SEAO region revealed three factors that new TV buyers always put first: superior picture quality, vivid sound and smooth connectivity, making the TV the center of modern life.

Samsung has produced TVs with outstanding picture quality, vivid sound...

“Seeing is believing” – this is especially true when it comes to TVs. Of the key factors when choosing a TV, 59% of consumers say picture quality and display technology are the most important criteria.

For those looking for the ultimate viewing experience in the living room, Samsung's premium Neo QLED 8K and Neo QLED TVs are the top choices, equipped with the most advanced Quantum Dot technology, delivering superior color accuracy and brightness.

The innovations in Quantum Dot technology are the result of more than a decade of research investment, ensuring that Samsung Quantum Dot TVs not only deliver vibrant colors and optimal brightness, but also demonstrate sustainability, responsibility to the environment and consumers.

Besides vivid images, sound quality also plays an important role in creating an immersive TV viewing experience.

According to Samsung’s survey, consumers are particularly interested in the sound quality of the TV’s built-in speakers, with about two in five respondents considering it a key factor when choosing a product. Samsung’s premium Neo QLED TVs feature new top-channel speakers, delivering the next-generation Dolby Atmos experience – sound that moves with the image, creating a multi-dimensional, lifelike soundscape.

To ensure that dialogue is not overwhelmed by background sound effects, Samsung has integrated Active Voice Amplifier Pro, an AI voice enhancement technology. This technology analyzes ambient noise, voice clarity and background sounds, thereby isolating and enhancing dialogue clarity, helping viewers always hear clearly and coherently. In parallel, thanks to Object Tracking Sound (OTS), a technology that uses AI to track on-screen action, creating vivid 3D sound through a multi-channel integrated speaker system or compatible soundbar.

And for those who prefer a more personalized experience, connecting a Samsung TV to the Galaxy Buds will activate 360 Audio mode, which delivers 3D spatial sound with head tracking, allowing users to fully immerse themselves in the sound world .

At the core of the connected experience on Samsung TVs is the Tizen operating system, which has just been updated to a new version with the One UI Tizen interface.

This allows different devices to connect easily, while learning from usage behavior to deliver a smooth, seamless interactive experience.

Users can access useful information throughout the day with the Daily Board app, which allows customization according to their needs through widgets such as: weather, home appliance status, power consumption, notes, usage tips and many other features.

The Daily Board app is available on Samsung Vision AI and new AI TVs, allowing users to access information simply by approaching the screen (even when it’s off) or using voice commands like “Hi Bixby” to activate and check the status of smart home devices, play music on Spotify, or change the wallpaper.

Samsung also commits to providing seven years of free Tizen software updates, including new features, apps and security updates. This ensures your TV stays up-to-date, delivering a modern experience throughout its lifecycle and helping to preserve the long-term value of your investment.

Thanks to its deep understanding of user needs and its ability to constantly innovate technology, Samsung has maintained its position as the world's leading TV manufacturer for 19 consecutive years.

KIM THANH

Source: https://www.sggp.org.vn/nguoi-dung-uu-tien-dieu-gi-khi-mua-tv-moi-post807009.html