With the professional support of PwC-Gimasys -CMC TS, the implementation process will help improve operational efficiency as well as business and marketing performance of the bank. These solutions will provide Vietcombank with a comprehensive, consistent picture of customers, enabling all customer relationship specialists in the system to provide better quality services.
As the leader in AI-powered customer relationship management, Salesforce offers automated, trusted AI applications on the Agentforce platform, along with leading applications for sales, service, marketing, commerce, and IT operations—all integrated on the same platform.
This initiative marks an important milestone in Vietcombank ’s digital transformation journey to maintain its position as a leading financial institution in Vietnam. By partnering with Salesforce to modernize its digital infrastructure, Vietcombank is gradually reducing the use of fragmented data and manual processes, aiming to optimize workflows, helping to enhance seamless customer interaction experiences.
In addition, Salesforce solutions will support marketing teams to launch targeted digital campaigns, attract high-quality leads, and accelerate customer conversion through intelligent segmentation and omnichannel outreach. With streamlined management, Salesforce ensures effective lead tracking, while AI-powered insights, such as predictive customer behavior models and relevant product recommendations, help customer relations professionals capture cross-sell and upsell opportunities and quickly respond to customer needs.
Mobile applications also help customer relationship specialists directly access information and flexible tools to interact with customers and close deals during the exchange, thereby improving work productivity and strengthening customer relationships.
Source: https://doanhnghiepvn.vn/kinh-te/tai-chinh-ngan-hang/-ong-lon-ngan-hang-ung-dung-ai-toi-uu-dich-vu/20250521060125010
Comment (0)