Approval of the National Concentrated Promotion Program 2025

The "National Concentrated Promotion Program 2025 - Vietnam Grand Sale 2025" will take place from June 14th to July 14th nationwide, with goods and services discounted up to 100%.

Consumers will soon be able to shop for goods at deeply discounted prices - Photo: VA

The Ministry of Industry and Trade has just issued a Decision on organizing the "National Concentrated Promotion Program 2025 - Vietnam Grand Sale 2025".

Accordingly, this year's program will run from June 14th to July 14th, and participants include all businesses as stipulated by law. There is a maximum limit on the value of goods and services used for promotion and a maximum discount of 100% for goods and services being promoted.

With simultaneous nationwide promotional activities combining traditional and e-commerce, the Ministry of Industry and Trade stated that the program aims to create a ripple effect and attract the participation of manufacturing and business enterprises in all sectors.

Through this program, businesses will proactively carry out various promotional activities with diverse and attractive content, enabling consumers to purchase quality products and services at reasonable prices.

Promotional activities, combined with organizing fairs, exhibitions, product displays, and local traditional festivals, also help to promote Vietnamese products and regional culture and attract tourism .

According to the Ministry of Industry and Trade, many relevant departments and agencies are participating in this program to create a strong ripple effect.

Specifically, the Trade Promotion Department will take the lead and coordinate with relevant units to implement the program; and carry out the launching and communication activities for the program.

The Department of Domestic Market Management and Development will direct the Market Management Sub-departments of provinces and centrally-administered cities to monitor promotional programs; strengthen communication activities for the programs; and promote online promotional activities through e-commerce platforms...

The Department of E-commerce and Digital Economy is coordinating with businesses and e-commerce platforms to improve the effectiveness of promotional programs on online platforms, attracting consumers to shop in national-level concentrated promotional programs...

In addition, relevant associations and industries will coordinate with the Ministry of Industry and Trade to inform and encourage members and businesses to participate in the program.

The Departments of Industry and Trade of provinces and centrally-administered cities should proactively develop plans to implement the program in their localities; and proactively inform and guide businesses to participate in the activities.

Coordinate with relevant authorities to inspect and handle acts of smuggling; manufacturing and trading counterfeit goods, prohibited goods, goods of unknown origin, and acts of infringing intellectual property rights... to take action according to regulations during the period.

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NGUYEN TRI

Source: https://tuoitre.vn/phe-duyet-chuong-khuyen-mai-tap-trung-quoc-gia-2025-20250606203033468.htm