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Promoting culture, attracting tourists to the Central Highlands

In the space of Van Mieu - Quoc Tu Giam, the colors of Tay Nguyen brocade blend with the sound of looms and M'nong folk songs to create a symphony of living heritage. From the skillful hands of Dak Lak artisans, the traditional weaving craft is revived, bringing the breath of the mountains and forests to the heart of the capital, opening up a unique cultural experience journey, attracting domestic and foreign tourists.

Báo Tin TứcBáo Tin Tức10/11/2025

Real-life experience

After many years of decline, the traditional brocade weaving craft of the M'nong Rlam people in Lien Son commune, Lak district (Dak Lak province) is gradually reviving, becoming a bright spot in preserving culture and developing community tourism .

Coming to the program "Heritage Convergence" in the series of activities of Thang Long - Hanoi Festival, Dak Lak brocade weaving artisans diligently work on the loom, their hands quickly threading the threads, picking up patterns with the desire to revive the brilliant colors of the Central Highlands mountains and forests in the heart of the capital.

Photo caption
M'nong artisans weave fabrics to introduce indigenous culture.

Ms. H'Kim Hoa Rơ Byă, who has contributed to the restoration of Dak Lak brocade weaving, said: "Participating in the program at the Temple of Literature - Quoc Tu Giam, I hope to introduce brocade products of Dak Lak people to friends at home and abroad, helping the women in the village have more livelihoods. More importantly, we always try to preserve traditional cultural values ​​in each product."

Ms. H'Kim Hoa Rơ Byă added: “To preserve the traditional patterns of the M'nông ethnic group, I spent 6 months searching for M'nông women who could weave ancient patterns. I was determined to open a class to restore the traditional weaving craft for 15 women, but only 5 women could weave standard patterns. From the results achieved, in addition to weaving with silk thread, we also experimented with bamboo thread, pineapple thread and recycled coffee. The combination with fiber companies to create products from natural materials brings higher value to the people.”

Together with the artisans of the Central Highlands, within the framework of "Heritage Convergence", visitors can experience a series of activities displaying traditional craft products of three capitals: Thang Long, Hue and Hoa Lu.

At the event, many international visitors were fascinated by the booths displaying traditional craft villages, from silk weaving, silk spinning to sophisticated handicraft products, feeling the richness and vitality of Vietnam's cultural heritage.

Ms. Alisea, from France, shared: this was the first time she witnessed the singing and dancing of the Central Highlands people combined with the handicraft performance of Vietnamese artisans, and called it a "unique and vibrant cultural experience".

Promote local culture

Mr. Duong Xuan Trang, Director of Mai Viet Travel, a unit specializing in serving tourists from the French market, said: "Activities promoting ethnic cultures at the Temple of Literature - Quoc Tu Giam, a tourist attraction center of the capital, have a great effect in enhancing the experience for tourists, thereby arousing curiosity to learn and register to participate in the next tour programs."

Photo caption
Tourists excitedly take photos with the Central Highlands art performance in Hanoi.

"For distant markets like France, tourists are very interested in learning about the culture of indigenous peoples. Meeting and interacting with artisans right in the capital is a very favorable opportunity for them to experience. From there, visitors will have the orientation to return to explore Vietnam in the near future. This is a very effective form of on-site promotion," Mr. Trang emphasized.

Associate Professor, Dr. Bui Hoai Son, full-time member of the National Assembly's Committee on Culture and Society, commented:
“The 'Heritage Convergence' program has revived the unique cultural values ​​of regions such as the Central Highlands, Ninh Binh, Hue and Hanoi. This is a creative way to help revive heritage in modern life.”

New promotional methods from the "Heritage Convergence" program - Thang Long - Hanoi Festival 2025 bring to the public and visitors a unique cultural and artistic journey, where tradition is renewed by the breath of the times.

Source: https://baotintuc.vn/du-lich/quang-ba-van-hoa-thu-hut-khach-toi-tay-nguyen-20251110162406768.htm


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