Saigontourist Group and Vietnam Airlines jointly organized the Vietnam Tourism Promotion Program in Europe - Milan 2025, taking place in Milan, Italy on May 6, 2025. The event took place on the occasion of Vietnam Airlines preparing to launch a direct flight from Hanoi to Milan, marking a new step in strengthening connectivity and promoting tourism between Vietnam and the potential European market.
Attending the event on the Italian side were Mr. Marco Della Seta - Ambassador of Italy to Vietnam; Mr. Raffaele Cattaneo - Secretary of State of Lombardy; Ms. Alessandra Priante - President, Italian National Tourism Agency; Mr. Ivana Jelinic - General Director, Italian National Tourism Agency; Representative of Milan Airport; Mr. Stefano Bucello - Tourism Policy Advisor.
On the Vietnamese side, there were Mr. Duong Hai Hung - Ambassador Extraordinary and Plenipotentiary of the Socialist Republic of Vietnam in Italy; Mr. Nguyen Trung Khanh - Director of the Vietnam National Administration of Tourism; and representatives of Vietnam Airlines.
Also attending the event were representatives of Vietnamese businesses specializing in the Italian market, agents, travel and airline companies in the Italian market, and Vietnamese and European press agencies.
On the side of Saigontourist Group, participating in the Vietnam Tourism Promotion Program in Europe - Milan 2025 were Mr. Truong Duc Hung - General Director, representative of the group's leadership, along with representatives of the leadership and in charge of the European market of key member units such as Saigontourist Travel Service Company, Rex Saigon, Majestic Saigon and Grand Saigon hotels.
The event was attended by representatives of leaders and businesses from Vietnam and Italy.
Speaking about the importance of the event, Mr. Pham Huy Binh - Chairman of the Board of Members of Saigontourist Group - emphasized: "The opening of the direct flight route Hanoi - Milan by Vietnam Airlines is an important turning point, creating more favorable conditions than ever for European tourists to explore the diverse and attractive beauty of Vietnam. This tourism promotion program in Milan is a golden opportunity for Saigontourist Group to introduce unique tourism products, high-quality services, and at the same time promote the image of a safe, friendly and culturally rich Vietnam to the potential European tourist market. We believe that the close cooperation between Vietnam Airlines and Saigontourist Group will contribute significantly to attracting more European tourists to Vietnam in the coming time".
According to Mr. Truong Duc Hung, the coordination with strategic partners to organize a tourism promotion program in Milan demonstrates Saigontourist Group's initiative and determination in seizing new opportunities, while affirming its common commitment to promoting Vietnamese tourism in the international market.
Partners learn about Saigontourist Group system
One of the notable sideline activities is the art performance program with the theme "Thousands of Miles of Interaction" on the evening of May 6, 2025 at the event center. Attendees will have the opportunity to enjoy a special performance, a collaboration between Italian artists and dancers from the Vietnamese Bong Sen National Music and Dance Theater; traditional Vietnamese music and dance performances combined with a fashion show of national Ao Dai by designer Vu Viet Ha. In particular, visitors to Saigontourist Group's booth are welcomed to participate in the Lucky Spin program "Learn about destinations, customs and practices of the country and people of Vietnam", with the opportunity to receive many attractive gifts from Saigontourist Group and Vietnam Airlines.
Event attendees have the opportunity to enjoy special performances.
Italy in particular and Europe in general are important international tourist markets for Vietnam tourism as well as Saigontourist Group. According to statistics, the number of Italian and European tourists of the Saigontourist Group system annually welcomes and serves hundreds of thousands of arrivals, bringing in thousands of billions of VND in revenue. In particular, at hotels, resorts, golf courses, conference centers, seminars... belonging to Saigontourist Group in Ho Chi Minh City and localities nationwide, annually welcome and serve hundreds of thousands of Italian and European visitors in general, mainly high-end and business visitors, bringing in thousands of billions of VND in revenue. Meanwhile, at Saigontourist Travel, a subsidiary of Saigontourist Group, is currently the leading travel company in Vietnam with outstanding strengths in attracting tourists from the European market, serving thousands of European visitors to Vietnam every year on air and sea tours. On the other hand, every year Saigontourist Travel has taken tens of thousands of Vietnamese tourists to visit and travel in Europe.
The Vietnam Tourism Promotion Program in Europe - Milan 2025 is one of the important activities of Saigontourist Group and Vietnam Airlines, following the international events that the two sides have cooperated to implement before, with the aim of promoting the image of Vietnam tourism to international friends, contributing to the development of tourism in Ho Chi Minh City and Vietnam. The most typical of which are the Vietnam - US two-way tourism investment promotion program in the US in 2022, the WTM London International Tourism Fair in 2023, 2024 in the UK, the Vietnam Tourism Promotion Program in 2023 in Japan , the ITB Berlin International Tourism Fair in Germany 2024 , the Vietnam Destination Launch Program in the Chinese market in April 2024, the Vietnam - Cambodia Tourism Promotion Program "Two Countries - One Destination" in July 2024.
Next, Saigontourist Group will coordinate with Vietnam Airlines to co-organize the Vietnam - Europe Tourism Promotion Program in Munich, Federal Republic of Germany in October 2024, the Vietnam - Malaysia Bilateral Tourism Development Cooperation Program in November 2024 on the occasion of the official visit to Malaysia by the high-ranking delegation of the Party and State of Vietnam led by General Secretary of the Central Committee of the Communist Party of Vietnam To Lam; the Program to introduce Vietnamese destinations in Japan and the 30th Anniversary of the Vietnam - Japan flight route on December 4, 2024 in Tokyo.
Most recently, the two groups coordinated to implement the Vietnam Tourism Promotion Program in Indonesia on March 9, 2025 and in Singapore on March 13, 2025 on the occasion of General Secretary To Lam and his wife, along with a high-ranking delegation of the Vietnamese State, paying official visits to Indonesia and Singapore from March 9 to 13, 2025.
At the same time as the Vietnam Tourism Promotion Program in Europe - Milan 2025, the two groups also coordinated to organize the Vietnam Tourism Promotion Program in Kazakhstan on May 6, 2025 in the capital Astana, Kazakhstan and the Vietnam Tourism Promotion Program in the Russian Federation in the capital Moscow, Russian Federation on May 9, 2025.
Saigontourist Group is the leading tourism group in Vietnam, established on August 1, 1975, currently managing more than 100 hotels, resorts, restaurants, travel companies, entertainment areas, tourism training schools , conference and exhibition centers, golf courses, cable television...
Source: https://nld.com.vn/saigontourist-group-vietnam-airlines-xuc-tien-du-lich-viet-nam-tai-chau-au-milan-2025-196250507165114037.htm
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