Natural and sugar-free products are on the rise

As the “clean eating and healthy drinking” lifestyle becomes more popular, products of natural origin, with reduced or no use of refined sugar, are becoming “hotter” than ever.

Demand for natural products is increasing

Nowadays, consumers are increasingly interested in and willing to pay more for natural, healthy products; in which, products of natural origin are highly sought after by "clean eating - healthy drinking" followers.

According to research on consumer trends, natural products have been and are one of the priority choices due to their health values.

The results of the survey on consumer trends and the results of the survey on High-Quality Vietnamese Goods (HVNCLC) in 2023 recently announced by the HVNCLC Business Association show that the Vietnamese consumer goods market is gradually developing in depth. Consumers not only value basic factors such as packaging and price, but also pay much attention to factors such as safety, freshness, information on nutritional ingredients, origin, or product uses, features, quality certifications, etc. Especially for products in industries such as food, beverages, etc., factors of hygiene and safety are increasingly being focused on by consumers.

According to the survey results, consumers are willing to pay higher prices for products with clear origins, healthy ingredients, certified quality standards, organic certification, and produced from environmentally friendly materials.

The trend of looking for low sugar products

According to a survey by Cimigo, Vietnamese people want to improve their physical and mental health to reduce the risk of disease and live longer. Specifically, immunity, cardiovascular health, gut health and brain health are issues that they care about. Notably, up to 41% of survey participants are willing to reduce the amount of sugar in their food to build a healthy diet.

Especially with the dynamic Gen Y and Gen Z generations, always updating information and multi-dimensional knowledge, they often consider carefully researching the origin and ingredients of the product before making a purchase decision. Not only maintaining healthy living habits, these people are also contributing to spreading a healthy lifestyle to those around them. Therefore, the demand for finding and using drinks with little or no added sugar, good for health is increasing day by day.

As a pioneer with all-natural, nutritious products, TH Group has led the trend of using sugar-free drinks in the world in general and Vietnam in particular by continuously launching many lines of milk and drinks that reduce or do not use refined sugar. Notable among these are milk products from seeds and cereals such as TH true NUT Nut Milk, TH true RICE Rice Water, and most recently TH true OAT Natural Flavored Oat Milk.

TH true OAT Natural Flavored Oat Milk has absolutely no added sugar and has a naturally sweet and aromatic taste thanks to modern extraction technology.

TH true OAT Natural Flavored Oat Milk has a natural sweetness from oats, with absolutely no added sugar. To preserve the natural sweetness of oats in the product, in addition to high-quality raw materials, technology and production process are the most important factors. TH true OAT Natural Flavored Oat Milk uses UHT sterilization and modern extraction technology, not only creating a natural sweetness from the raw materials but also helping to preserve the maximum amount of nutrients from oats.

In addition, TH true OAT Natural Flavored Oat Milk satisfies the "3 No" criteria: No preservatives - No synthetic colorants - No synthetic flavors. The product has completely natural ingredients, better for consumers' health. Natural oatmeal is a cereal that provides good quality carbohydrates and protein, with a balance of amino acids and a higher protein content than most other cereals. This cereal also contains many vitamins and minerals such as: Manganese, Magnesium, Phosphorus, Copper, Vitamin B1... With more than 98% oat extract, TH true OAT Natural Flavored Oat Milk promises to bring original flavor and healthy nutrition from nature to the whole family.

TH true OAT promises to be an optimal choice to supplement natural nutrition for the whole family.

With a special formula that does not add refined sugar, TH true OAT Natural Flavored Oat Milk meets all the healthy criteria of "healthy" followers, especially those who limit sugar intake, diet... TH true OAT is also a product of completely plant origin, so vegetarians can also use it. It can be said that TH true OAT Natural Flavored Oat Milk is suitable for everyone, helping to supplement nutrition anytime, anywhere.

After more than a decade of carrying out the mission "For community health" by constantly researching, developing and innovating to create high-quality, healthy dairy and beverage products, up to now, the TH brand has been trusted and chosen by consumers. TH true OAT Natural Flavored Oat Milk product promises to be a delicious, healthy source of natural nutrition for the whole family to "recharge" for work and study activities throughout the day.

TH true OAT Natural Flavored Oat Milk is a new product, launched by TH Group in May. The product is made from all-natural ingredients, has no added sugar, no cholesterol, is good for digestion and cardiovascular health, so it can be used by dieters, people who want to control their weight or have a healthy diet, cut down on sugar... with advice from a doctor. The product is completely plant-based, completely suitable for vegetarians and people with lactose intolerance.

TH true OAT natural flavored Oat Milk also comes in 2 extremely convenient box sizes of 180ml and 1L, which can be used for the whole family, for children from 1 year old and up, or for "on-the-go" nutritional supplementation. The product is not only delicious when consumed directly, but can also be creatively applied in mixing and processing other dishes and drinks.

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