Postmart e-commerce platform changes name to Buudien.vn specializing in agriculture, forestry and fishery

From March 31, 2024, the e-commerce platform Postmart officially changed its brand name to Buudien.vn - an e-commerce platform specializing in Vietnamese agricultural, forestry and fishery products, where consumers can easily access products of superior quality, clear origin, and transparent information.

Sàn TMĐT Postmart đổi tên thành Buudien.vn chuyên nông, lâm, thủy sản- Ảnh 1.

E-commerce platform specializing in agricultural products, accompanying the development of Vietnamese agriculture

Positioned as an e-commerce trading floor developed specifically for collective economic and production linkage models, focusing on promoting and introducing products, supporting linkage of agricultural, forestry and fishery value chains, the booths on Buudien.vn are therefore built to help agricultural producers tell stories about their products, from the process of planting, cultivating to harvesting and packaging.

The Buudien.vn e-commerce platform now creates an online space for research, introduction, display, advertising, marketing of products, services and brands, production and business cooperation, etc. This is a place for buyers and sellers to trade directly, reducing intermediaries, avoiding dependence on traders and bringing higher profits. It is also a place for businesses to access and find transparent sources of goods in terms of origin, origin, brand, etc. with a lot of useful information and saving time and effort.

“Participating in the Buudien.vn e-commerce platform will promote cooperatives, cooperative groups, branches, professional associations, and farmers to proactively increase product value, produce safe agricultural, forestry, and aquatic products, according to standards, and register trademarks. From there, organic agriculture and green agriculture will be formed, bringing sustainable development to the provinces' agriculture” – said a representative of the Buudien.vn e-commerce platform – “Also through this, enterprises, cooperatives, cooperative groups, branches, professional associations, and farmers will promptly grasp market demand, production situation on a large scale, thereby regulating production and adjusting products to suit the market; contributing to promoting the potential, advantages, and scale of agriculture, calling for investment promotion, production according to the agricultural value chain…”.

Also according to the representative of the Buudien.vn e-commerce platform, with this rebranding, the e-commerce platform of Vietnam Post Corporation will clearly define its brand, focusing specifically on the agricultural sector while increasing brand recognition of the platform.

Convergence of Vietnamese agricultural quintessence

Along with the rebranding, the Buudien.vn e-commerce platform has improved and enhanced technology, security features, optimized support tools and personalized features to suit consumers of all ages and shopping needs. In addition, the Buudien.vn e-commerce platform has also launched a friendly, easy-to-use interface with classification of each group of products, prices or by region and area.

Buudien.vn e-commerce platform inherits the advantages in diversifying payment methods, from COD (cash on delivery) to payment methods using Postpay e-wallet, Top-up card or payment at post offices... With the advantage of a network spread to every village and commune, large transportation capacity, especially experience in delivery and payment, Vietnam Post commits to ensuring fast, accurate and safe delivery of goods to help consumers feel satisfied when experiencing.

Also according to the representative of the Buudien.vn e-commerce platform, as soon as the brand name was changed, the unit set a goal in 2024 to bring 100% of agricultural production households and OCOP products of 3 stars or higher nationwide to the e-commerce platform, at the same time bringing at least 5,000 Vietnamese agricultural, forestry and fishery products that meet standards and quality to the e-commerce platform, helping consumers have a variety of choices and promote business activities.

Vietnam Post expects that with this comprehensive and strong change, the Buudien.vn e-commerce platform will be the leading agricultural, forestry and fishery e-commerce platform in Vietnam, an effective companion of agricultural producers, a reliable address bringing interesting experiences to consumers, contributing to the sustainable development of Vietnamese agriculture.

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