Creating a breakthrough for tourism in the homeland

Promoting cultural potential

After merging the three provinces, Phu Tho has a larger space, more diverse potential and rich cultural identity. The province converges all the nuances of the midlands, mountains and plains, becoming a gateway connecting the capital Hanoi with the Northwestern provinces, both convenient for trade and has many advantages to create a breakthrough for tourism development.

As the land of origin of the Vietnamese people, Phu Tho is proud to possess a rich cultural heritage system. Notably, the Hung Temple National Historical Site, two representative intangible cultural heritages of humanity recognized by UNESCO as the Hung King Worship and Phu Tho Xoan Singing. This place also possesses a dense cultural space and festivals with hundreds of traditional festivals, craft villages and unique cultural life of the Muong, Dao, Tay, Thai people... creating a rare unique identity.

Community tourism is one of the types of tourism that has been developing strongly in Phu Tho, both imbued with national cultural identity and exploiting the beauty of wild nature. Here, many villages of Muong, Thai, Dao, Tay, Cao Lan, Mong... ethnic groups still preserve their unique traditional cultures, creating ideal conditions for the development of sustainable community tourism.

Creating a breakthrough for tourism in the homeland

By preserving traditional cultural values, Mo village tourist area in Da Bac commune has become a tourist destination attracting many visitors to visit and experience.

Tourist Nguyen Thi Minh from Hanoi shared: “I was very impressed when I experienced Xoan singing, offered incense to commemorate the Hung Kings and visited traditional craft villages. Coming to Phu Tho, I not only saw a sacred land but also felt the vitality of national culture spreading in the community.”

Promoting advantages, Phu Tho province has identified cultural preservation associated with tourism development as the main direction in the new development space. Since the beginning of 2025, the province has built and implemented the Project "Preserving and promoting fine traditional cultural values of ethnic minorities associated with tourism development"; completed the draft resolution on tourism development for the period 2026 - 2030; completed the Steering Committee for Tourism Development of Phu Tho province, creating a legal basis for the synchronous and sustainable development of the tourism industry.

Connecting heritage, developing sustainable tourism

According to Mr. Dang Tuan Hung - Head of Tourism Department (Department of Culture, Sports and Tourism): After the merger, the province has paid special attention to developing community tourism, taking ethnic cultural identity as the axis connecting conservation and development. The whole province currently has more than 800,000 Muong people living, with unique cultural treasures such as Mo Muong, Muong gong, Khai Ha festival, Thuong Rang singing, Bo Mang... This is an invaluable resource if exploited in the right direction. The province aims to build a community tourism model associated with preserving Muong cultural space, helping people to both preserve heritage and increase income, develop sustainable livelihoods.

In recent years, community tourism in Phu Tho has developed strongly, becoming a model in the country for community tourism development. The province has a system of branded community tourism routes and destinations that attract many tourists such as: Mai Chau tourist area with Lac village, Van village, Poom Coong village; Mong Xa Linh village, Hang Kia in Pa Co commune; Mo village in Thung Nai; Da Bia village, Ngoi village in Hoa Binh lake tourist area; Sung village in Da Bac, Coi village, Du village in Xuan Son National Park; Hung Lo ancient village in Hung Lo commune, tourist villages in Long Coc... The system of community tourism villages is currently attracting over 1.3 million visitors each year. Community tourism not only brings authentic and profound experiences to tourists but also contributes to preserving and promoting traditional cultural values, increasing income for local people, and promoting sustainable economic development, associated with environmental protection and indigenous resources. Currently, Phu Tho has 6 community tourism spots ranked 3-4 stars according to OCOP standards.

Not only preserving intangible heritage, the province also invests in renovating and upgrading cultural, spiritual and ecological tourist attractions. Hung Vuong Museum is completing the dossier for recognition as a provincial tourist destination; many tourist areas and destinations are planned synchronously in terms of landscape, infrastructure and environment; connecting routes are expanded, creating conditions for regional linkages, forming a chain of typical tourism products.

Along with that, tourism promotion and advertising activities are promoted on digital platforms. The province has built the smart tourism app MyPhuTho.vn, 3 landing pages introducing night tours to Hung Temple, Hung Lo ancient village, Hung Temple historical relic site; promoted on platforms such as Youtube, Tiktok, Facebook and website visitphutho.vn, contributing to spreading the image of "Phu Tho - Safe, friendly, attractive destination".

As a result, in the third quarter of 2025, Phu Tho is expected to welcome about 865,000 overnight guests, including more than 41,000 international visitors; total tourism revenue reached VND 2,620 billion, up 6% over the same period last year. During the September 2 holiday alone, the province welcomed about 300,000 visitors, ensuring safety, security and a healthy tourism environment.

According to the direction of the Department of Culture, Sports and Tourism, in the coming time, Phu Tho will continue to invest in developing tourism products associated with the cultural characteristics of the Ancestral Land: Spiritual tourism - festivals, community - ecological tourism, resort tourism combined with cultural experiences; building a digital database on ethnic minority cultural heritage; supporting community tourism sites to upgrade infrastructure, improve services, link tourism development with the new rural construction program and comprehensive digital transformation. Phu Tho is oriented to become a cultural tourism center of the Northern Midlands and Mountains. The province takes culture as the foundation, takes people as the subject, takes technology as a tool to develop green, smart and sustainable tourism.

Through efforts to preserve and promote cultural values, harmoniously combining tradition and modernity, Phu Tho today is gradually affirming its position as a destination rich in identity - where each heritage is alive in life, becoming a new development resource of the heroic Ancestral Land.

Huong Lan

Source: https://baophutho.vn/tao-but-pha-cho-du-lich-vung-dat-to-242212.htm