November Promotion Day:

After 6 days of exciting organization (from October 31 to November 5), the event "November Promotion Festival", the highlight to stimulate year-end shopping in the Hanoi City Concentrated Promotion Program 2025, has ended, leaving interesting consumer experiences for the people of the Capital.

Thereby, the event also marks an important turning point in the trade promotion activities of Hanoi city.

Consumers visit and shop at the "Pride of Vietnamese Products" exhibition space.

According to Deputy Director of Hanoi Department of Industry and Trade Nguyen The Hiep, with tens of thousands of visitors, booth revenue increased by an average of 30% - 50%, even double compared to normal days.

"The event not only achieved the goal of stimulating consumption but also clearly demonstrated the role of the Hanoi Department of Industry and Trade in combining promoting the consumption of Vietnamese goods with comprehensive digital transformation in domestic trade," said Mr. Nguyen The Hiep.

The event "November Promotion Festival" in Hanoi with nearly 1,000 promotional points of sale responded by retail systems, chain stores and reputable Vietnamese product manufacturing enterprises such as: Central Retail (GO!, Topmarkets), BRGmart, Fujimart, Winmart, Habeco , AEON, Lotte, Co.opmart, MediaMart, Pico, Soi Bien, HomeFarm, Hacom, ... has created a rich and widespread consumer space, creating conditions for people to access high-quality products at preferential prices.

Not stopping there, in order to promote smart consumption and e-commerce activities, the event attracted the participation of the Shopee e-commerce platform with the 11.11 sale program, up to 11 million discount, chance to win 111 iPhones, 0 VND free shipping.

Accompanying the program in green mobility, Ms. Nguyen Ngoc Thuy Linh - Deputy General Director of SM Green Operations in Vietnam and Laos market said: "In November, Hanoi people when choosing any SM green vehicle, such as cars, motorbikes, delivery, ... will receive promotions up to 30% for travel codes and many more incentives when registering to join the Hanoi Green membership package to receive more gifts and attractive promotions".

With the success of the events "July Promotion Day" and "November Promotion Day", Mr. Nguyen The Hiep said that the Hanoi Department of Industry and Trade will continue to promote the digitalization of concentrated promotional programs in the coming time, especially at the event "Hanoi Midnight Sale", the Black Friday shopping festival of Hanoi city, with promotional programs up to 100%, creating a highlight in the series of events at the end of November. The event activation ceremony is expected to be deployed on November 28, at the GO! shopping mall system - Central Retail Group Vietnam.

It can be said that, through a series of promotional events in Hanoi and concentrated promotional fairs, the Department of Industry and Trade has been clearly defining its role in promoting the development of the domestic market, increasing the competitiveness of enterprises in the capital, and at the same time shaping a civilized and modern consumer culture.

"Through the program, the Department of Industry and Trade also integrates sustainable trade elements, such as developing a green and smart consumer ecosystem, prioritizing Vietnamese goods with clear origins and promoting e-commerce, limiting intermediary costs," informed Mr. Nguyen The Hiep.

The success of the events is a testament to the correct orientation of Hanoi city in using technology as a lever to develop sustainable consumption. Hanoi Department of Industry and Trade will continue to accompany businesses, people, and technology solution providers to expand digital platforms in commercial activities, contributing to building Hanoi into a smart and modern commercial center of the country.

With a series of rich activities, from extensive promotional programs, digital technology experiences, to trade promotion and promotion of Vietnamese goods, the Hanoi City Concentrated Promotion Program 2025 is expected to contribute to completing the city's GRDP growth target of 8% or more in 2025, raising the total retail sales of goods and consumer service revenue in the entire capital to a growth rate of 14%, in accordance with the spirit of the directive of the Hanoi City People's Committee.

Source: https://hanoimoi.vn/ngay-hoi-khuyen-mai-thang-11-thu-hut-hang-chuc-nghn-luot-khach-tham-quan-mua-sam-722215.html