Creating and developing marine cultural tourism products

Binh Thuan tourism brand is known not only as the "Resort Capital" with many resorts but also as an impressive tourist destination for domestic and foreign tourists because of its natural landscapes and scenic spots. Especially, Binh Thuan's culture and seafood cuisine are unique to the marine ecosystem here. The marine culture has existed for thousands of years, when people worked hard to make a living, their lives were closely linked to the sea and they also carried great pride in the sea.

These cultural features are reflected in the seafaring profession, sea trade, social organization, festivals, customs, and traditions of coastal residents fighting against foreign invaders. In recent years, when referring to Vietnam's sea strategy, many people have emphasized the role of sea culture, considering it an important factor for development, because Binh Thuan province currently owns 192 km of coastline. The sea is the living space of many generations of Binh Thuan people for thousands of years of building and defending the country, so it has a huge advantage in developing sea cultural tourism products. Binh Thuan province is located in the tourism growth triangle of Ho Chi Minh City - Da Lat - Phan Thiet, where there is a lot of unique tourism potential and conditions for organizing tourism all year round with many famous places attracting visitors to visit and relax. From almost nothing, Binh Thuan tourism has now developed continuously with strong changes in both breadth and depth. Therefore, Binh Thuan province has made its name in the list of 10 outstanding tourist provinces of Vietnam, Mui Ne has become one of the 6 national tourist areas of the country. Binh Thuan is considered the leading province in developing sea resort tourism products and has become an attractive destination for Vietnamese tourism with the brand name "Resort Capital".

A corner of the "Resort Capital" Mui Ne. Illustrative photo.

With favorable natural conditions, associated with a long history, Binh Thuan has also become a convergence point of many ethnic groups with diverse cultural colors. This feature, along with the cultural mixture, has allowed Binh Thuan to preserve many valuable tangible and intangible cultural heritages, contributing to enriching the appearance of the picture of Vietnam's marine cultural space, which is a great resource for Binh Thuan to promote tourism development in general and marine cultural tourism in particular. Developing specific tourism products, including marine cultural tourism products, is an advantage to attract tourists. Developing local tourism products to create a difference for the destination is one of the issues that has been raised in the province's tourism development programs, plans and strategies in recent years. Among the types of tourism products, marine cultural tourism products are an important part, with unique values, creating great attraction for tourists to meet the needs of enjoying and experiencing material and spiritual values ​​for tourists through types of marine tourism, marine cultural tourism, marine eco-tourism, research and study tourism, etc.

In order to affirm the province's tourism brand, in recent years, Binh Thuan province has implemented the goal of developing tourism effectively and sustainably according to the orientation of the industry and the locality. In particular, the province has identified the development of marine cultural tourism products as one of the top important tasks. Accordingly, in addition to building the Binh Thuan tourism brand, the province has also strengthened the management of destinations, ensuring the environment, security, order, safety and rights of tourists. Increase investment, ensure a good tourism environment, effectively exploit destinations in the area. Regularly organize campaigns to clean up the landscape and environmental sanitation at tourist attractions and public areas. Strengthen inspection and supervision of service quality at accommodation establishments, restaurants, and tourist areas. Timely handle and rectify issues related to the natural environment and social environment in tourist areas and destinations. Effectively resolve and handle the problem of shabby trading, encroachment on beaches, street vendors soliciting tourists, etc., causing loss of aesthetics and lack of civility and politeness in community tourism areas. Ensure security, order, environment, food safety and hygiene, rescue at beaches and tourist attractions. Maintain the image of a destination that is “Safe, friendly, attractive, and high-quality”.

Source: https://baobinhthuan.com.vn/tao-dung-va-phat-trien-san-pham-du-lich-van-hoa-bien-130599.html