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Techcombank and Databricks: Revolutionizing Banking for Millions of Customers with AI and Data

Báo Đại biểu Nhân dânBáo Đại biểu Nhân dân18/10/2024

Techcombank , one of the leading banks in Vietnam, has just announced its partnership with Databricks - a leading company in Data and AI - to deploy the Databricks Data Intelligence Platform, aiming to promote digital transformation and AI application across the bank. This partnership is part of Techcombank 's strategy of strong investment in technology, data and digital human resource development in the period of 2021-2025. Through the application of data and AI, Techcombank expects to enhance the service experience for customers and create breakthrough growth. Techcombank has centralized data from the entire system and moved most of the main platforms to the cloud to build a comprehensive "data brain". The deployment of Databricks’ Data Intelligence Platform will help Techcombank consolidate data from more than 50 systems, improve governance capabilities, optimize analytics and decision-making processes based on data, analytics and AI tools. As a result, Techcombank can provide more effective personalized experiences to customers.
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Mr. Santhosh Mahendiran, Director of Data and Analytics, Techcombank.

Mr. Santhosh Mahendiran, Director of Data and Analytics at Techcombank, emphasized: "With more than 14.4 million customers and a network of 315 branches, Techcombank processes a huge amount of data. Thanks to Databricks' advanced technology platform, we can consolidate all data, enhance our analytical capabilities and apply AI to improve processes, promoting business growth based on the core value of "customer centricity". Understand customers better with the Data Intelligence Platform. Databricks' Data Intelligence Platform is built on an open lakehouse architecture, providing a unified platform for comprehensive data management according to the specific characteristics of each organization. Through Databricks, Techcombank's "customer brain" operates as a 360-degree tool, helping to centralize all data and provide deep insights to build marketing strategies as well as create personalized products and services. high. By thoroughly analyzing customer behavior and preferences, Techcombank will better understand its customers, thereby improving their satisfaction and engagement with the bank. Currently, Techcombank is operating more than 45 advanced machine learning models to accurately predict customer needs. The bank has also deployed MLflow to manage the lifecycle of machine learning models and Unity Catalog for centralized data management. In the coming year, Techcombank plans to continue to centralize thousands of machine learning features and models on the Databricks platform, promoting predictive analytics and supporting the bank's comprehensive digital transformation goals. Leveraging AI to drive business growth and minimize risk Through AI and data, Techcombank has introduced key solutions that are reshaping its digital banking services. These are: AI-powered lead management system, through the internal AI Program called 'Lead Allocation Curated Engine (LACE)', helping Optimize lead management, providing customer relationship specialists with deeper insights. This helps to allocate potential customers more appropriately, thereby promoting business growth. Next, the AI-powered Digital Banking Program supports small businesses through GeoSense, an AI-powered tool that helps the frontline sales team accurately locate potential small businesses and household businesses to encourage customers to participate in the bank's digital ecosystem. In addition, Techcombank also uses machine learning models on the Databricks platform to detect and minimize fraud. At the same time, it improves the accuracy of credit risk assessment and ensures safety and security for banking activities. Develop digital data human resources throughout the bank. Techcombank has planned to improve the skills of more than 1,000 employees in the field of data and AI, helping to increase internal capacity across the system. With more than With 1,800 IT, data science and technology professionals, Techcombank is aiming to become a leading bank in applying data and AI to deliver superior customer experiences. Ms. Cecily Ng, Vice President and Managing Director of ASEAN and Greater China at Databricks, shared: “We are delighted that Techcombank has chosen Databricks’ Data Intelligence Platform for its data and AI transformation. Unifying large volumes of data from multiple systems is a key factor in helping banks apply AI and harness data intelligence, thereby providing valuable insights for more personalized and customized services. This not only helps Techcombank lead the digital transformation of Vietnam’s banking industry, but also sets a new standard for a customer-centric bank that leverages the power of AI.”
OVERVIEW OF TECHCOMBANK (TCB VN, HOSE) Vietnam Technological and Commercial Joint Stock Bank (Techcombank) is currently one of the largest joint stock banks in Vietnam and a leading bank in Asia with a vision: Transforming the financial industry, enhancing the value of life. Techcombank pursues a customer-centric strategy by providing retail and business banking solutions and services to help empower its customers financially. Techcombank currently serves 14.4 million individual and business customers through its digital banking platform and mobile banking application, as well as a nationwide network of branches and transaction offices. Techcombank's ecosystem approach, implemented across many key economic sectors with its partners, continues to differentiate Techcombank in one of the fastest growing economies in the world. Techcombank is rated AA- and Ba3 by FiinRatings and Moody's, respectively. Techcombank is also rated BB- by S&P, the highest among joint stock commercial banks in Vietnam.
DATABRICKS OVERVIEW Databricks is the leader in Data and AI. More than 10,000 organizations globally—including Block, Comcast, Condé Nast, Rivian, Shell, and more than 60% of the Fortune 500—trust Databricks’ Data Intelligence Platform to control data and run their businesses with AI. Founded by the creators of Lakehouse, Apache Spark™, ​​Delta Lake, and Mlflow, Databricks is headquartered in San Francisco with offices around the world. For more information, follow Databricks on LinkedIn, X, and Facebook.
Source: https://daibieunhandan.vn/techcombank-va-databricks-cach-mang-hoa-ngan-hang-cho-hang-trieu-khach-hang-bang-ai-va-du-lieu-post393539.html

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