The last member of NewJeans becomes Dior brand ambassador

Wednesday, April 26, 2023 14:11 (GMT+7)
14:11 April 26, 2023

Haerin was officially appointed as Dior's brand ambassador, becoming the last member of the group to collaborate with luxury brands.

According to WWD magazine, Dior officially appointed Haerin, a member of the band NewJeans, as its brand ambassador. The collaboration between Dior and Haerin marks the band's remarkable development journey after only 1 year of establishment.

“This is an opportunity to celebrate the close relationship between NewJeans members and Dior. Not only promoting the spirit of elegance and daring, this collaboration will bring creative ideas,” shared a representative of Dior.

Haerin becomes Dior's brand ambassador in three areas: fashion, beauty and jewelry. Photo: Allkpop.

Haerin is considered the last member of NewJeans to become the representative of a luxury brand. Accordingly, Hanni is an ambassador for Gucci and Armani Beauty, Hyein takes on the role of brand ambassador for Louis Vuitton, Danielle collaborates with Burberry and YSL Beauty, Minji works for Chanel and finally Haerin at Dior.

According to NewJeans' personal page, Haerin will take on the position of domestic ambassador for two fields: fashion and beauty. In particular, she becomes Dior's new global ambassador for jewelry. In addition, she officially joins the Dior "family" with Korean artists such as Jimin (BTS), Jisoo (BLACKPINK) and Cha Eun Woo (ASTRO).

NewJeans is a multinational girl group consisting of 5 members Minji, Hanni, Danniel, Haerin and Hyein, managed by ADOR Entertainment. In July 2022, the group attracted the attention of the Kpop fan community with their debut album NewJeans.

Since their debut, NewJeans has achieved many impressive achievements. The group's debut album NewJeans sold 311,271 copies in just one week. Before NewJeans, no rookie girl group in Kpop history had achieved this number.

In addition, the three songs Attention , Hype Boy and Cookie also entered the Melon Daily Chart. Notably, the song Attention achieved a Realtime All-kill (ranked first on real-time charts) after only 20 days of release.

Not stopping at music , NewJeans also proves its influence in the fashion industry. According to Naver , the group is recognized as a new trend icon in the fashion industry when more than 100 brands sent invitations to cooperate and appeared in famous magazines such as ELLE, Harper's Bazaar or GQ Korea.

Huynh Duy

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