In recent days, the incident of Jennie smoking an electronic cigarette in the makeup room has attracted public attention.
Under pressure from the public and undeniable evidence, Jennie's management company apologized and promised to compensate with a healthier image.
The image of Jennie smoking surprised many viewers. Not to mention, she smoked in a closed room, in front of the staff doing her hair and makeup.
According to Korea Boo, smoking indoors is prohibited in Korea and many other countries, including Italy - where the 9X beauty filmed the above video.
Many posts on forums claim that Jennie shows signs of abuse of power and arrogance because if you look at the reactions of the staff, you can see that they are no longer surprised by this scene.
Since leaving YG's management, Jennie is no longer confined within the strict standards of Kpop.
Jennie was spotted in sexy outfits, partying with Hollywood VIPs, and now smoking.
Smoking, for what purpose, in what location, is controversial. As a top female idol in Kpop, Jennie faces a wave of criticism from the online community.
After Jennie's apology, her fans no longer have any reason to defend her. They "share" this mistake with her management company - Odd Atelier.
On X, Facebook, Jennie's fans called for sending complaints to Odd Atelier. They asked the company to censor content more strictly before releasing, focus on guiding artists in the future, and protect the artist's image.
This "process" recalls one of Jennie's biggest crises - the period when "The Idol" aired.
At first, fans were proud that Jennie was entering Hollywood acting, and it was a work starring The Weeknd and Lily-Rose Depp.
However, "The Idol" was criticized for being full of sexual and nudity scenes while the content had elements that degraded women. Promoted as an important supporting role, Jennie's scenes in the film were just a few hot dance moves, suggestive lines...
The Blackpink member still confidently said that she felt like she could be herself when participating in a movie that was commented to be no different from an 18+ movie. At this time, a part of Jennie's fans blamed YG.
At that time, Jennie was about to leave YG. With "The Idol", many people believed that she could not stay with her old company any longer. Because YG had kept Jennie's image clean and untarnished for the previous 7 years.
In the K-pop industry, it is quite common for an idol to publicly apologize for personal actions. According to Korean media, this shows the level of image control and strict moral standards in the industry.
Jennie's bold moves may be a challenge to a traditional and conservative K-pop scene, but they are an opportunity for her to position herself as a global superstar.
However, if she wants to be active in Korea and other countries, Jennie needs to balance her traditional idol image and her desire for personal development.
Even though Jennie is a vaper and chooses to act in a sensitive movie, she still has a solid foundation of hundreds of thousands of fans.
But the public will still expect her to fulfill her promise to "repay with a more mature and better image".
Source: https://laodong.vn/giai-tri/thay-gi-khi-jennie-blackpink-noi-loan-vuot-gioi-han-1364515.ldo
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