Samsung Vina Electronics Company officially launched the most comprehensive AI 2025 TV line ever, ranging from Neo QLED, OLED, QLED to The Frame, marking a breakthrough in the journey of integrating AI into audio-visual devices.
New products continue to be improved with AI to upgrade image and sound quality, save energy, control smart homes, and especially enhance security with the Knox platform. In addition, Samsung continues to upgrade the user experience with the Art Store expanding to the Neo QLED and QLED lines, as well as launching two super-sized TV models of 115 inches and 100 inches, taking TV beyond the role of pure entertainment to become a smart companion in modern living spaces.
In 2025, Samsung's new Neo QLED 8K TV series is equipped with the 3rd generation NQ8 AI processor with 768 intelligence networks, 1.5 times more than the previous generation, capable of upgrading images to near 8K standard up to 90% compared to the original content, regardless of input quality. Meanwhile, the Neo QLED 4K and OLED series are equipped with the 3rd generation NQ4 AI processor and the QLED series is also upgraded with the AI processor.
Color Booster Pro technology uses AI to analyze each frame, reproducing true and vivid colors, preserving the original spirit of the filmmaker. In addition, AI Custom Mode automatically recognizes the content the user is watching and optimizes the appropriate settings, providing the most personalized experience.
In terms of sound, Adaptive Sound Pro technology has also been upgraded significantly. Instead of just classifying content by basic genre, AI is capable of analyzing each scene and each piece of music in detail, helping to precisely fine-tune the sound, immersing users in a cinematic sound space right at home.
Samsung AI TV 2025 is not only an entertainment device, but also a smart companion, helping to simplify life and bring a comprehensive personalized experience to each user.
This year, Samsung has upgraded a series of breakthrough features: Universal Gestures - hand gesture control technology combined with Galaxy Watch. 3D Map View enhances the smart home experience. The Generative Wallpaper feature helps create artistic wallpapers with just a few keywords describing emotions, turning the TV into a personal highlight in the living space.
In addition, to meet the increasing demand for large-screen TVs of Vietnamese users, Samsung continues to launch two 115-inch and 110-inch Neo QLED TV models, bringing sports and cinema experiences into the home like enjoying them at a stadium or cinema, affirming its leading position in the large-screen TV segment.
Samsung AI TV 2025 not only enhances the visual and technological experience, but also serves as a gateway for Vietnamese users to access a diverse entertainment content store from domestic and foreign OTT platforms. With a modern, personalized Tizen OS interface and optimal support for domestic applications, Samsung TVs recorded the highest OTT user growth in Vietnam in Southeast Asia in 2024 - a testament to the growing appeal of online entertainment.
In 2025, Samsung continues to expand its cooperation with domestic OTT partners to bring personalized, convenient and multi-platform entertainment experiences, contributing to the strong development of the digital content market in Vietnam: For the first time, VTVgo is integrated with a quick access button on the Samsung TV remote control, helping users access a rich store of news, entertainment, sports and television content with just one touch. In addition to integrating the FPT Play quick access button on the remote control, users who own a Samsung AI TV Neo QLED or OLED 2025, or purchase through Samsung Vietnam Official, will receive a free FPT Play Super AI Premium package for 6 months. Continuing to accompany VieON, the first Vietnamese content platform with an integrated button on the Samsung TV remote control from 2021...
With the 2025 AI TV generation, Samsung once again shapes the future of living experiences, where technology fully serves every moment of users. Mr. Hyung Bin Joo, General Director of Samsung Vina Electronics Company shared: “We are proud to maintain our position as the No. 1 TV brand globally for 19 years and 11 consecutive years in Vietnam, thanks to our commitment to constantly innovating for users. The 2025 AI TV is a breakthrough that helps personalize living experiences, while laying the foundation for a sustainable and connected ecosystem.”
Source: https://www.sggp.org.vn/the-he-tv-samsung-ai-2025-mang-chuan-muc-moi-cho-trai-nghiem-ca-nhan-post792396.html
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