The Signals: A fashion collection that delivers unique visual “signals”

The newly launched collection “The Signals” by designer Cuong Dam offers a balance between restraint and freedom, between structure and wearing feeling. There, the clothes do not confine the wearer but open up options for women to appear in the way they want.

Cuong Dam said he started this collection with arc cuts, opening up flexible movements for the body and arousing emotions with sharp shapes. Here, each design is a living structure, processed multi-facetedly on shapes, fabrics and accessories.

In addition to the sophisticated shape, the collection also conveys unique visual "signals" through the transformation of metal details, creating an impressive stereoscopic effect, honoring the sensual touches on the female body.

The collection's color palette is also full of surprises, smoothly transitioning from elegant neutrals to bright dawn shades , carrying a gentle and positive spirit of rebirth, reflecting the soft yet powerful transformation of the modern woman.

Based on the foundation of materials that are carefully selected and coordinated, from the All-season Suiting that stands up, the soft Crepe, the Twill Suiting with a structured thickness, to the Interlock Knit that gently hugs the body's curves and the airy Woven Mesh that acts as a second layer of air, "The Signals" does not confine the wearer to any rigid mold. Instead, each material creates its own language: one that holds the design lines, one that creates a soft drape, one that allows subtle light to touch the skin.

In particular, accompanying the collection "The Signals" is a campaign of the same name, bringing together 7 famous faces: Lan Khue, Luong Thuy Linh, Lieu Ha Trinh, Celine Nha Nguyen, Trinh Pham, Hoang Oanh...

As they accompany the designs in “The Signals,” they bring their own experiences, feelings, and worldviews to life to bring the spirit of the collection to life, from their inner awareness to their way of being present with the outside world. Their sharing becomes a natural extension of the collection: not only a narrative in the language of design, but also a voice of the courage, softness, and intellectual energy of a constantly shifting feminine spirit.

Lan Khue She considers herself a woman who is always ready to move, not only on the runway but also in life. For her, sometimes the signal comes from within, from a pause long enough to listen to herself. It is a reminder to shake off stereotypes, step out of your comfort zone and look at yourself from a different perspective. “I believe that the signal does not need to be loud. It can be small things, but very real,” shared Ao Dai beauty queen and model Lan Khue.

Meanwhile, Miss Luong Thuy Linh brings a different perspective on how signals work in life. She believes that each person has their own frequency: “What we attract: people, opportunities, challenges all come from that energy level. When I raise my frequency, I can connect with better things, meet people I really want to be with, and become a version of myself that makes me proud.”

The Signals campaign also features Celine Nha Nguyen - entrepreneur, lawyer, and the first Vietnamese woman to climb Mount Everest. “Signals are not always obvious. Sometimes, they come from a very small moment, but enough to make you stop and listen,” Celine shared.

For her, breakthroughs begin with the courage to turn inward, to connect with herself fully. “Only when you are quiet enough can you really hear,” she says. And it is in those quiet moments that Celine finds direction, not noisy, not rushed, but powerful from within./.