Refrigeration market is gradually "heating up" - Lang Son Newspaper and Radio and Television Station

People shop for air conditioners at HC Electronics Supermarket, Lang Son city

According to the forecast of the National Center for Hydro-Meteorological Forecasting, this summer, the number of heat waves may appear more and the severity may be more. In Lang Son, these days, the temperature always fluctuates from 30 to 36 degrees Celsius. At the beginning of the hot season, many families have proactively purchased cooling devices such as: air conditioners, mist fans, air conditioners...

In Lang Son city, supermarkets and stores selling refrigeration products are selling products with a variety of designs, types, and prices to serve consumers. At HC electronics supermarket, Ngo Quyen street, Vinh Trai ward, Lang Son city on a day in mid-May 2025, at more than 9:00 a.m., there were many people coming to buy goods. According to our observations, most of the customers coming here mainly buy products such as: air conditioners, fans, air coolers, etc.

Mr. To Dung, an HC electronics salesman, said: Currently, the demand for purchasing equipment to overcome the heat of the day has increased, so the store has been proactive in sourcing goods, ensuring stable quality and prices with diverse designs, helping customers have many choices. Since the end of April, the consumption of cooling equipment has doubled compared to normal days, with the store selling an average of 10 to 15 refrigeration products per week. To meet customer needs and stimulate consumption, the store has launched many attractive incentive programs such as: direct discounts of 5 - 10% per product; 0% interest installment payments, free shipping and installation... Products that customers are looking to buy and use are from brands such as: Panasonic, Funiki, Daikin, LG... with price segments from 5 to 16 million VND for air conditioners; from 300 thousand to 2 million VND for pedestal fans and 2 to 5 million VND for air coolers...

Not only at HC electronics, but also at some large electronics supermarkets in Lang Son city such as Media Mart, Dien may xanh... the electronics and refrigeration market is also very vibrant.

Mr. Tran Tuan Anh, Director of Midea Goldshop Showroom, No. 74 Luong The Vinh Street, Phu Loc IV Urban Area, Lang Son City, said: To prepare goods for the hot season, at the beginning of April, the store began to contact reputable distributors to import goods. Currently, we are selling a variety of air conditioners from reputable brands such as Midea, Panasonic... This year, customers are especially interested in buying air conditioners that filter air, do not make noise and have integrated wifi connection features... Although it is just the beginning of the hot season, the number of customers coming to the store has increased significantly. On average, the store welcomes about 8 to 10 customers every day to visit and buy air conditioners (double the number in previous months). To ensure enough goods, I always proactively monitor the market, import more goods when necessary and commit to selling at the listed price.

According to a survey by reporters at a number of supermarkets, electronics and refrigeration stores in the province, prices of goods this year are stable, with purchasing power increasing by about 10 to 20% compared to last year. To stimulate shopping, in addition to providing a variety of products in terms of design and model, supermarkets and stores are also "racing" to offer attractive promotional programs to attract consumers such as: giving away installation materials, buying goods on installment with preferential interest rates, accumulating shopping points, giving away an extra year of warranty, etc.

Ms. Vuong Thi Trang, Cao Loc town, Cao Loc district shared: Because my family has elderly people and young children, I am very interested in cooling devices in this hot and humid weather. After learning about the discount program at Mediamart electronics supermarket, I went to buy a Rapido brand rechargeable fan for 1.5 million VND. With advantages such as saving electricity, storing electricity, having a remote control and a 2-year warranty. I find it very convenient and suitable for my family's financial conditions.

Mr. La Duc Doan, Head of Trade Management Department, Department of Industry and Trade said: Currently, the hot season has begun, so the demand for purchasing refrigeration and electrical appliances of people has also increased. Through the monitoring of the department, currently, refrigeration business units in the province have proactively provided adequate supply of goods, the refrigeration market is stable, without many price fluctuations. In addition to regularly monitoring information and synthesizing the market situation of electrical appliances and refrigeration products, in the coming time, the department will continue to advise the Department's leaders on strengthening market inspection and control, ensuring the rights of consumers.

It can be seen that cooling equipment such as air conditioners, mist fans, air conditioners... are very necessary in hot weather conditions like today. However, the authorities also recommend that consumers should consider carefully to choose reputable, quality products, with clear origin, full warranty, ensuring safety, avoiding the risk of fire and explosion.

Source: https://baolangson.vn/nang-nong-thi-truong-dien-lanh-dien-may-tang-nhiet-5047044.html