TPBank pioneers Data-First - turning data into competitive advantage

TPBank pioneers the Data-First philosophy, turning data into a competitive advantage to personalize experiences, reach young people and affirm its position as a digital bank.

The philosophies of “AI-Top”, “Data-First” and “Cloud Ready” are modern technology strategies that have been and are being applied in TPBank to optimize operations, enhance customer experience and create competitive advantages in the digital era. In which, Data-First is considered the core platform.

Data Democratization

TPBank builds a "data democratization" process where everyone understands that they are not just entering data, but contributing to a common resource - where the more accurate and complete the data, the greater the value brought to the entire system.

It's not just about technology, it's about data culture: Seeing correct input as a responsibility and data ownership as a right.

TPBank designs a flexible authorization system, allowing business, operational or internal control units to access the right type of data needed, within a highly secure and safe framework. Sensitive information such as customer data is encrypted and access is stratified, ensuring privacy without hindering application.

The journey to turn Data-First into a competitive advantage

TPBank's difference in implementing the Data-First philosophy lies in its pioneering approach. The bank is considered one of the first units in Vietnam to apply digital technology and the Data-First philosophy very early. For TPBank, data is not only a business tool, but also a foundation for creating a unique, personalized and modern banking experience - a unique "touchpoint" that is difficult for any competitor to copy.

Practice has proven the power of this strategy. Thanks to the right data exploitation, the decision to sponsor the reality show “Em xinh say hi” has given TPBank a big boost in brand recognition among young people, while promoting the number of application downloads to grow by 200%, reaching more than 120,000 downloads in one day.

Social Listening reports also recorded that, for two consecutive months (July and August), TPBank led the entire industry in terms of positive sentiment index on social networks, with explosive discussions and a series of compliments from the audience. All these results show that Data-First does not stop at technological philosophy but becomes a real growth driver, effectively connecting digital experiences and new consumer trends.

As TPBank General Director - Mr. Nguyen Hung affirmed, in the future, all business decisions will increasingly rely on data and data analysis. Data is the core competency to create sustainable competitive advantage - where every decision, every improvement and every strategic step is built on a foundation of deep understanding from data.

Source: https://thoibaonganhang.vn/tpbank-tien-phong-data-first-bien-du-lieu-thanh-loi-the-canh-tranh-173027.html