Artificial intelligence helps speed up production and attract TV viewers

(CLO) With the rapid development of technology, television is no longer a traditional means of transmitting information. Now and in the future, artificial intelligence (AI) can completely change the way television content is produced and transmitted.

Nghe An Radio and Television Station is one of the pioneering local television stations in applying technology to innovate the way of transmitting information. In particular, a short 8-minute news bulletin, regularly appearing every week with the appearance of a virtual MC, has made AI no longer strange to television workers and audiences in Nghe An.

Journalist Nguyen Van Truong, Program Production Department, Nghe An Radio and Television Station, said that the station now regularly produces television products with the support of AI. This job has become familiar, feels easy, not as difficult as people think. It does not require someone who knows a lot about technology to do it, just a normal reporter or editor with a little passion can do it.

AI News - The rhythm of life last week of Nghe An Radio and Television Station used MC AI. Screenshot

Not only creating virtual MCs, AI can now create program scripts, edit news, create subtitles, and perform required scenes with professional camera movements. At Ho Chi Minh City Television, AI has been applied and developed rapidly in recent years. The station has had television products using 96% of AI work, which is a program about weather forecasting.

In which, the weather forecast information is updated by the Editor based on the Hydrometeorological Forecasting Center, accounting for 6% of the work. Then the Editor uses AI to read and the AI ​​MC hosts the weather program, which is broadcast on a number of digital platforms. The AI ​​MC is highly flexible in informing viewers, singing, dancing, creating a fun atmosphere that real MCs rarely do.

It only takes 1 minute for the AI ​​to create a song or music. On sunny days, the music is cheerful, on rainy and gloomy days, the music is sadder. Currently, AI has become a companion, using AI has become a habit of every staff member in the station. The audience will follow every day, then wait for the AI ​​to come up with a new song or dance today.

Journalist Ngo Tran Thinh - Head of Digital Content Department - News Center - Ho Chi Minh City Television Station said, "Currently, we are using AI to interact with audiences on different platforms, including social networks. AI can respond to audiences, comment, make friends, like, and share. There have been older people at the station who used AI products to create some journalistic products on the TikTok platform, and then the products attracted more than 2 million views. It is individuals like them who have inspired many other officers and reporters at the station."

In fact, many TV stations in the world and Vietnam have used virtual MCs to automatically convert commentary from foreign languages ​​to Vietnamese. This technology can convert from the real MC's voice speaking Korean to a virtual MC speaking Vietnamese and adding commentary.

Special talk show between humans and AI through HTV's AI MC. Screenshot

This virtual MC has its own advantages, not only operating 24/7 but also having high accuracy, no spelling mistakes, can be used in emergency situations when news needs to be updated continuously without a real MC. This is especially important when many television news agencies today have to update news every hour of the day.

Today, virtual MCs can use more than 100 avatars with many styles, from traditional to modern, supporting 300 voices and 40 languages ​​of different countries.

Mr. Pham Tan Anh Vu - Chief Representative of the Southern region of Vietnam Artificial Intelligence Solutions Joint Stock Company (VAIS) said that today, AI technology can allow learning the voices of each region, people train AI to have the voices of each individual, AI can learn a real MC voice in about 60 minutes.

“We already have a virtual MC, if we can combine it with a virtual studio, we will save more production costs, virtual MCs and virtual studios. Thanks to the virtual studio, we can create a 3D space, the camera can capture the virtual MC from all different angles in the virtual studio. The robot will automatically film, zoom in, zoom out...”, Mr. Pham Tan Anh Vu shared.

It can be affirmed that AI technology is developing extremely strongly today, the application of AI is an inevitable story, the only thing is whether we know how to use it or not. Grasping technology trends, practicing multi-platform working skills along with maintaining professional ethics are important factors that help television journalists not only survive but also thrive in the digital age.

Source: https://www.congluan.vn/artificial-intelligence-helps-increase-toc-do-san-xuat-va-thu-attract-doc-gia-xem-truyen-hinh-post340058.html