How much money will Amazon spend on counterfeit goods in 2022?

Tuyên chiến với hàng giả, Amazon tiêu tốn bao nhiêu tiền năm 2022? (Nguồn: National World News)

Amazon to seize and dispose of no less than 6 million counterfeit items by 2022. (Source: National World News)

In its recently released brand protection report, the e-commerce giant detailed a series of measures it has put in place to combat the practice.

Accordingly, in 2022, Amazon seized and processed no less than 6 million counterfeit items. This figure is double that of the previous year. To do this, the corporation invested no less than 1.2 billion USD in its operations, recruiting nearly 15,000 employees, including artificial intelligence software developers.

Additionally, Amazon has partnered with the Counterfeit Combating Unit (CUU), which specifically works with the United States Patent and Trademark Office (UPSTO) and a number of brands including FELCO and King Technology.

It can be said that Europe is a fertile market for counterfeit products.

According to the European Union Intellectual Property Office (EUIPO), counterfeiting remains a serious problem for businesses and consumers, who are putting their health and safety at real risk, not to mention that by purchasing counterfeit goods they are indirectly supporting criminal networks that sell counterfeit goods.

According to a study conducted by the EUIPO together with the Organisation for Economic Co-operation and Development (OECD), counterfeit goods account for 5.8% of total European imports. This is equivalent to €120 billion per year, across all existing sectors. Nearly 670,000 jobs are lost each year due to counterfeiting.

To combat the proliferation of counterfeit goods, the EUIPO said it is working to better protect intellectual property rights as part of a strategic project and is working in this direction with Amazon.

Last month, Amazon teamed up with technology solutions provider Brother to file a lawsuit against a German-based counterfeiting network, the first civil action brought by the company and a European brand against a counterfeiting network.

Besides, the American giant always cares about providing an image of reliability, transparency to its customers and partners, as well as legitimacy.

This was reinforced by Louboutin's lawsuit against Amazon in December 2022. In 2019, the French luxury leather shoemaker filed two appeals in Luxembourg and Belgium against Amazon over the sale of counterfeit products on its website.

This forced the Court of Justice of the European Union to hold e-commerce platforms responsible for the sale of counterfeit goods for the first time.