20% of video streaming subscriptions are sold through carriers

Carriers partner with on-demand video streaming services to retain and attract new customers. (Photo: Shutterstock)

In some regions like Latin America, about 50% of new streaming video on demand (SVOD) subscriptions will come from telecom providers over the next five years, according to data from Omdia and Bango. Currently, Verizon’s +pay platform (US) offers plans to access third-party SVOD services like Netflix, Max and Paramount+.

Revenue from global subscription streaming of video, music and other services via carrier channels will total $24.8 billion in 2023, rising to $42.8 billion in 2027, according to the report. The global streaming market remains robust. Earlier this year, research firm Juniper predicted the market would grow to $268 billion over the next three years.

A recent Bango survey found that more than 70% of carriers that offer SVOD plans are gaining a significant advantage in attracting and retaining customers. The plan is the number one driver of new subscribers.

Both carriers and streaming platforms win: carriers retain and add customers, and content providers reach new users. As of the end of March, Omdia estimates that there were more than 1,600 partnerships between carriers and streaming giants like Paramount+, Disney+, Max, and Netflix. About 16.5% of streaming video revenue this year could come from carrier bundles, rising to 21.5% by 2027.

Still, the report highlights the challenges ahead: operators face a saturated market, declining revenue per user, and continued churn. While network traffic is expected to grow 219% over five years, revenue is forecast to grow just 14.6%.

According to Bango co-founder Anil Malhotra, with one-fifth of SVOD subscribers now sold via a carrier bundle, there is clearly a shift in the streaming market. He notes that streaming is just one component of the “Super Bundle” phenomenon. In addition to video and music services, Super Bundles also include healthcare, work, and more. The more services carriers offer to their customers to subscribe to, the more they will create engagement and convert it into a revenue stream in the true sense of the word.

(According to Mediaplaynews)

South Korean carrier invests $100 million in artificial intelligence startup SK Telecom, South Korea's largest carrier, said it will invest $100 million in US artificial intelligence company Anthropic to expand its operations in the AI ​​field.

Source: https://vietnamnet.vn/20-thue-bao-video-streaming-ban-qua-nha-mang-2179131.html