For more than ten years now, every year on the God of Wealth's day (the 10th day of the first lunar month), thousands of people have flocked to gold shops to buy this precious metal to pray for luck and prosperity.

Accordingly, at gold shops on Tran Nhan Tong Street (Hai Ba Trung, Hanoi), from early morning until late at night, they are always crowded with people coming to make transactions.

Early this morning (February 7), although the stores did not open until 6:30, from 3:00 there were already dozens of people sitting huddled in the cold rain waiting to buy gold for the God of Wealth.

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On God of Wealth's day, despite the cold rain, many people still sat waiting to buy gold from 3am. Photo: Tam An

“For many years, on God of Wealth Day, I have been buying gold for good luck. I don’t buy much, just 2-3 taels each year,” Pham Huy Quyet from Hoang Mai (Hanoi) told VietNamNet. Today, despite the rain and cold weather, Quyet still woke up early, rode his motorbike to the gold shop at more than 3am and waited for the shop to open.

Similarly, Mr. To Hoa Binh in Hai Ba Trung (Hanoi) also sat in front of the gold shop from 3am. He said: “I am a retired official, not doing any business. Buying gold on God of Wealth day has become my habit for more than ten years now.”

Last year on God of Wealth Day, Mr. Binh bought 2 taels of gold. This year, he brought 34 million VND with him, planning to buy 3 taels of gold rings. "It's all my pension savings, so buying gold is considered a savings," Mr. Binh said.

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Before opening time, people were already crowded at the store to buy gold for luck. Photo: Tam An
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It was raining and cold in Hanoi early this morning. Customers waiting to buy gold covered their heads and held umbrellas. Photo: Tam An
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Someone was waiting for the store to open, counting the money. Photo: Tam An
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A man came to buy gold quite early, because it was cold and rainy, he covered his head with his shirt. Photo: Tam An

"The price of gold is only about 9 million VND/tael, but I have a few million VND left over just in case the price of gold increases, so I have enough money to buy it," Mr. Binh added.

Mr. Binh also revealed that he almost never sells the gold he buys on this day, but keeps it as "savings".

He remembers that he bought some gold bars at the time when the price was 2.23 million VND/tael and still keeps them until now. In fact, the price of that gold bar has increased 4 times. And the 2 gold bars bought last year for nearly 6.8 million VND now are quite a profit.

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Mr. To Hoa Binh boasted that he was the first person to buy 3 taels of gold ring on God of Wealth day. Photo: Tam An

At Bao Tin Minh Chau gold shop on this street, while handing out gold purchase vouchers, the staff reminded customers to have their ID card ready or have the VniD app open for convenient transactions.

The loudspeaker also continuously broadcast: "The price of gold rings today is 86.4-89.55 million VND/tael".

Some gold brands said that the amount of gold bars and gold rings prepared for this year’s God of Wealth festival has decreased compared to the same period last year. However, the amount of gold sold will not be limited.

Many products are predicted to "sell out" early on God of Wealth day due to scarce supply.

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