What will Apple launch at the iPhone 15 event on September 12?

Apple will show a pre-recorded video featuring company leaders and stream it live via YouTube and the Apple website. The 2022 event lasted approximately 1.5 hours. Apple began using pre-recorded videos to introduce products in 2020.

September events typically serve as a springboard for the fourth quarter, the busiest shopping season of the year. A year ago, 31 million people watched Apple's YouTube video, showing that people still want to receive information directly from Apple.

This year, Apple hopes the new iPhone can halt declining sales amid renewed pressure from Huawei and persuade Android users to switch.

Apple CEO Tim Cook holds the new iPhone 14 in his hand at the event on September 7, 2022. (Photo: Reuters).

Here are the products and services expected to launch at Apple's Wonderlust event on September 12th:

iPhone 15

Apple is expected to launch four new iPhone models, maintaining a tradition from 2020. Unless something changes, the iPhone 15 family will include two models: a standard 6.1-inch iPhone 15 and a 6.7-inch iPhone 15 Plus, and two high-end models: a 6.1-inch iPhone 15 Pro and a 6.7-inch iPhone 15 Pro Max. The Pro models will feature a titanium frame and a better camera, according to Bloomberg.

This year, the biggest change on the iPhone 15 line is the USB-C charging port, replacing the proprietary Lightning port from 2012. This means iPhones will now share the same charging port as Android phones, new laptops, iPads, wireless headphones, and other devices. This change was accelerated by new European Union regulations.

The titanium frame also replaces the stainless steel frame, being lighter and reducing the iPhone's weight. Meanwhile, the standard iPhone 15 gets an upgrade and features Dynamic Range, providing real-time updates for apps. The mute switch may also have new functionality.

Apple also tends to focus on improving chips and cameras. The most expensive iPhone model, the 15 Pro Max or 15 Ultra, will use a new lens that can double the zoom capability of the 3x zoom lens on the iPhone 15 Pro, according to Bloomberg.

One question that remains open is whether Apple will raise prices. Some analysts believe this will happen due to rising component costs such as memory and chips. Apple did not raise the price of the iPhone 14 in the US last year despite facing similar circumstances. The company only adjusted prices globally in response to exchange rate fluctuations.

Apple Watch

In 2022, Apple launched the Watch Series 8 and a new high-end titanium model called the Ultra. Both will be upgraded this year, but they typically don't undergo major changes year after year like the iPhone. The company's popular watch models have shared the same size and design since 2018.

Apple is expected to update the chip in the new watch as well as the health sensors. However, it seems that Apple will save the more significant changes for the 10th anniversary of the Apple Watch next year.

iOS 17

Apple introduced iOS 17 at its developer conference in June, but it wasn't officially released to all users until September. Many new features of iOS 17 don't require an iPhone 15 and apply to all iPhones from 2018 onwards.

Some notable features of iOS 17 include a refreshed Caller ID screen, automatic error correction based on a large language model, the Journal app for note-taking, and a standby mode that turns the phone into a clock with widgets to display alarms, appointments, and Apple Maps offline.

(According to CNBC)

You need to update your iPhone immediately if you don't want to be tracked . Apple released iOS operating system updates on September 7th to patch two zero-day vulnerabilities that could allow iPhone tracking.

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