The incident is summarized as follows: Quang Nam Club "set conditions" with the new management agency, through which if they could find a sponsor, the club would be kept, otherwise it would be dissolved.
Even though there are more options, everyone knows that the existence of Quang Nam FC is very unlikely, because even Da Nang Club is struggling to find financial resources to maintain.
In case Quang Nam FC is dissolved, V-League organizers may promote Binh Phuoc - the runner-up of the first division to replace them. This will lead to major changes in the first division when it is very likely that a series of clubs will withdraw from the 2025-2026 season. In addition to the reason for local mergers, the main reason is that many first division teams cannot arrange finances for professional competition.
After more than 20 years of professional development, Vietnamese football is still completely dependent on sponsors' money in a context where local support (if any) only accounts for a small part. Not only in Vietnam, but in fact in the world, revenue from sponsorship and advertising is always important in football and professional sports in general.
The difference is that, in world professional sports, the proportion of sponsorship revenue only accounts for about 50%, while in Vietnamese football and sports in general, this number can be up to 80% or even 90%.
Sponsorship and advertising are a give-and-take relationship. That is, if the investor spends money, the club must demonstrate professional ambition, create high achievements and quality in competition. Thus, not having sponsorship or not being able to find the necessary amount of money means that the “product” is not good, selling but no one buys, or not knowing how to sell.
That is the big problem of Vietnamese sports in the context of not being able to form a sports economy, of which football is only the most vivid slice. We have a strong, developing sports industry, building a position in Southeast Asia and the continent, many athletes or collective achievements at world class, with enough potential to approach professional sports, but the ability to "sell" to find revenue for investment activities is poor.
It is important to note that there is no limit to the amount of money invested in sports - the more the better. Therefore, football clubs or elite sports teams cannot "put all their eggs in one basket", specifically, they cannot rely entirely on sponsorship and advertising. For objective reasons, football teams in small provinces often find it difficult to attract sponsorship compared to those in big cities with many businesses.
There are even cases, such as Can Tho City, which is directly under the Central Government, but currently has no professional club, even after the merger. Relying entirely on sponsorship and advertising is clearly unsustainable.
To solve this problem, the first thing to do is to be proactive and professional from the sports people themselves, including digital transformation and technology application to diversify "products" to access many different sources of money, from businesses to sponsor to convince fans to spend money on their favorite team.
In the digital age, it is impossible not to take into account a familiar source of revenue for professional sports, which is image copyright, personalizing viewer experiences, building fan communities on online platforms and not subject to administrative boundaries.
For example, using artificial intelligence (AI) to learn football viewing habits, viewers' main concerns, what they expect from their favorite team..., thereby building appropriate gameplay, playing style, and interactive activities.
In football or professional sports, you cannot just sit and wait for money to come or ask others to help you find it. The change of the times has created many better sales opportunities for Vietnamese sports.
But that is only a necessary condition. What is important is that football and sports professionals themselves must change, find ways to create attractive, different products that serve many segments...
Source: https://www.sggp.org.vn/bai-toan-tai-chinh-cho-the-thao-post805483.html
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