Speeding up on the "race track" to welcome guests during peak season

Speeding up on the

The Vlasta Summer Fest music festival attracted thousands of tourists to the coastal city of Sam Son in early June.

The peak tourist season falls every year from the end of April to the end of August. This is the time when the demand for relaxation, entertainment and recreation of domestic tourists increases sharply. With a long coastline, rich resources, and a deep cultural and historical background, Thanh Hoa tourism has created a competitive advantage compared to some localities in the region. However, Thanh Hoa's efforts to attract tourists have never had the appearance of a "breakthrough" like this year's peak season. When the tourism trend has shifted to long-distance routes, airfares have increased sharply, weather has changed... Even the situation of online fraud during the peak tourist season has significantly affected general business activities. From local authorities to businesses, efforts have been made to overcome difficulties, focus on product development, improve service quality... with the determination to make Thanh Hoa one of the attractive summer tourist destinations.

Representatives of some travel agencies said that the Northern tourist market has a positive growth rate, but attracting tourists from the Central region and the provinces and cities in the Southeast region this year has encountered many difficulties. Director of Lac Hong International Tourism Services Joint Stock Company ( Thanh Hoa City) Le Thi Phuong shared: "The number of tourists from the provinces and cities in the Southeast region to Thanh Hoa by air has decreased sharply compared to the same period. Meanwhile, this is a potential market with high spending capacity. Therefore, travel agencies have promoted the diversification of tour programs, increased high-quality cars, and linked with localities to connect tours to Thanh Hoa. In addition, combining train tours on long routes to reduce tour prices and increase the experience for tourists".

This year's summer tourism also shows a positive change in the quality of tourism services and products. In particular, Sam Son coastal urban tourism area has been gradually invested in upgrading, putting on a modern appearance, with 5-star luxury resort complexes, Sun World amusement park, bustling sea square, and a variety of cultural, sports and tourism events. Up in the West, Pu Luong Community Ecotourism Area (Ba Thuoc) especially attracts visitors because of its pristine beauty, fresh climate and experiences associated with indigenous cultural values. Along with that, many cultural - historical tourist destinations such as Lam Kinh Historical Site (Tho Xuan), Ho Dynasty Citadel World Cultural Heritage (Vinh Loc) ... have also gradually changed. Thanks to that, the summer tourism picture of Thanh land is becoming more and more diverse and colorful.

Chairman of the Provincial Tourism Association Le Xuan Thao commented: "Summer tourism this year, along with sea tourism products, a series of large-scale cultural, sports and tourism events, has contributed to attracting millions of visitors to Thanh Hoa. However, to make the growth of visitors and revenue not just temporary but become a long-term growth momentum, Thanh Hoa tourism still has a lot to do. The problem of maintaining a safe and civilized tourism environment; service quality; smart destination management and sustainable development... are still big challenges. Besides, creating competitive advantages, attracting visitors from the Northern market, or further away from key domestic tourism destinations, also requires Thanh Hoa tourism to continue to innovate and adapt quickly to development trends".

The peak tourist season is gradually entering the "final stage", to maintain the growth rate, businesses need to continue to innovate and promote the exploitation of customers from domestic source markets. "The success of welcoming customers during the peak season will not only help Thanh Hoa reach the target of welcoming 16 million visitors in 2025, but it is also the basis for positioning the destination as "Safe, civilized, friendly" in the hearts of tourists", Chairman of the Provincial Tourism Association Le Xuan Thao emphasized.

Amidst the vibrant colors of the sea and the appeal of cultural and ecological experiences, the story of Thanh Hoa summer tourism is not only emerging in terms of the number of visitors but is gradually moving towards quality, the connection between tradition and modernity. It is a journey that the "smokeless industry" of Thanh Hoa is determined and confident to break through, so that the peak season is not only the peak, but also the foundation for a sustainable and potential tourism future.

Article and photos: Hoai Anh

Source: https://baothanhhoa.vn/but-toc-tren-duong-dua-don-khach-mua-cao-diem-253430.htm