Recently, the Korean online community has been buzzing about a clip recording Jennie (Blackpink) smoking an electronic cigarette indoors and blowing smoke into the faces of nearby hair and makeup stylists.
The above scene was filmed in the female idol's vlog during a business trip to Capri Island (Italy).
Italy is known to be one of the first countries to ban smoking in enclosed spaces, with additional regulations for e-cigarettes.
On the afternoon of July 9, the female artist's agency - ODD ATELIER Entertainment also sent an apology to fans. Jennie's own agency said that the female idol personally apologized to all employees.
However, netizens believe that this apology is not enough and Jennie's image has been severely affected.
Amid Jennie's criticism, netizens began to recall Irene's previous apology for her attitude controversy.
Accordingly, in October 2020, Irene (Red Velvet) was accused of making rude and inappropriate comments to a famous editor/stylist.
Immediately afterwards, the female idol herself posted an apology letter on her personal Instagram, admitting to her immature actions, expressing regret, and apologizing to the offended editor as well as the public and fans.
Many people compared Irene's way of apologizing to Jennie and other artists.
The audience believes that Irene's direct apology, not through the management company's page, is noteworthy: "Irene is the one who sincerely apologizes. Jennie did not post an apology on her personal page because she was afraid of dirtying her Instagram feed" - one audience commented.
In addition, the audience also pointed out that unlike others, who often post brief apologies on stories (automatically deleted after 24 hours) or delete them after a while, Irene has kept her apology post from 2020 until now.
According to the online community, this is proof that Irene has truly reflected on her actions and regretted the mistake she made.
Some comments on the Korean forum Pann Nate expressed: "Idols often delete posts after a while or only post on stories, so Irene is really admirable."
"Irene has apologized three times. Looking at her actions after apologizing, I hope people will stop criticizing her."
"I really hate it when people post apologies as stories that only last for a day."
Through this incident, it can be seen that the way artists behave after a scandal has a great influence on their image in the public eye.
A sincere apology and concrete actions to correct mistakes will help them receive forgiveness and support from fans.
Source: https://laodong.vn/van-hoa-giai-tri/cach-xin-loi-cua-jennie-blackpink-bi-so-sanh-voi-irene-red-velvet-1364368.ldo
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