Da Nang calls on KOLs, KOCs, and content creators to join hands in promoting the city's tourism.

Da Nang is stepping up its efforts to promote its image as a friendly tourist city rich in cultural identity.

Increase the appeal of celebrities.

In Da Nang city, the application of KOL (Key Opinion Leaders) in media communication has been implemented in recent years and has initially yielded positive results. The city welcomes approximately 25-30 KOLs each year, from markets such as Vietnam, South Korea, Thailand, and Singapore, with a variety of diverse activities.

Notably, Da Nang is increasingly becoming a favorite destination for many famous international artists. Recently, many stars such as Lee JoonGi, Lee JeHoon, Jung Il Woo, singer Hyo Yeon (SNSD), the group aespa, and KOLs in the tourism and sports fields such as Cho Eun-bi, Kim Hye-lin, and Kim Ah-Ryong, have visited Da Nang for tourism, filming, photography, and sharing their experiences with millions of followers.

In 2025, Da Nang's tourism industry will welcome many famous KOLs (Key Opinion Leaders) to visit and experience the city.

International beauty queens and KOLs (Key Opinion Leaders) were also invited to the city to experience and promote the destination. In particular, the event of billionaire Bill Gates choosing Da Nang as a tourist destination in Vietnam in March 2024 created a strong media effect, opening up opportunities to attract ultra-high-end tourists. These kinds of events not only increased brand awareness but also stimulated searches and travel decisions through the "indirect experience" effect.

Articles, video clips, reels, and vlogs about Da Nang from KOLs on social media are increasingly common, especially during festivals and peak tourist seasons, helping to increase interaction, sharing, and build an image of the city as dynamic, friendly, and worth experiencing.

However, assessments indicate that there are still some limitations in attracting KOLs to Da Nang. Currently, Da Nang lacks flexible and attractive incentive policies, failing to create a competitive advantage compared to other destinations in the region. The role of local businesses in coordinating the approach, nurturing, and supporting KOLs has not been fully utilized.

Meanwhile, inviting KOLs is mostly short-term, focusing on individual programs or events, and hasn't been integrated into a coordinated communication campaign. There's no clear process regarding the rights, obligations, and communication requirements for invited KOLs, as well as for the businesses that partner with them.

The Da Nang Department of Culture, Sports and Tourism has just issued a program to attract KOLs, KOCs, and content creators to experience and promote Da Nang during the 2025-2026 period. The aim is to leverage the influence of KOLs, KOCs, and content creators to promote and enhance Da Nang's experience during this period.

Da Nang is enhancing its image promotion through annual tourism events and events.

According to Mr. Tan Van Vuong, Deputy Director of the Da Nang Department of Culture, Sports and Tourism, this plan aims to enhance Da Nang's recognition as a destination on social media platforms, attracting and diversifying the tourist market through the influence of KOLs, KOCs, and influential figures both domestically and internationally, especially in key and emerging markets.

Diversifying communication channels saves budget for promoting and advertising the tourism image and contributes to the implementation of the promotion plan to build Da Nang's image as a modern, dynamic destination that aligns with the trend of experiential tourism.

Contributing to achieving the city's tourism targets in 2025 and 2026, accommodation establishments are expected to serve 17.3 million guests in 2025 and 19.4 million guests in 2026. Revenue from food, accommodation, and travel is estimated to exceed 60 trillion VND in 2025 and 71 trillion VND in 2026.

Special policies in Da Nang for KOLs and KOCs

One of Da Nang's support programs for KOLs, KOCs, and digital content creators includes round-trip airfare to Da Nang, accommodation in 4-5 star hotels, guided tours, transportation, entrance tickets, meals, and cultural experiences. In addition, support is provided for accompanying personnel such as photographers and assistants. Notably, posts by KOLs and KOCs with over 1 million views per post receive a certificate from the Da Nang People's Committee recognizing their contribution to the city's communication and image promotion. They are also invited to participate in major city events and speak at workshops/media events.

International Famtrip groups arriving in Da Nang are welcomed at the airport.

Priority is given to testing new tourism products/services that are launched first and honored at the city's year-end summary events/programs.

To implement the plan to "partner" with KOLs, KOCs, and digital content creators, Da Nang requires participants to be independent individuals or groups with prestige and influence in fields such as: tourism, cuisine, music, fashion, fine arts, film, photography, lifestyle, beauty, sports, digital art (creator), creative cultural activities, and other areas related to social life both domestically and internationally.

Especially those who are active on popular social media platforms such as: Facebook, TikTok, YouTube, Instagram, Naver Blog, X, Weibo, Douyin, WeChat, Xiaohongshu, Telegram, LinkedIn, Google Arts & Culture, Threads, or other platforms with international reach. They possess a suitable number of followers and engagement levels, high credibility, or significant influence within the community.

Priority will be given to KOLs and KOCs from key tourist markets aligned with Da Nang's domestic and international tourism development plan; and KOLs and KOCs who have previously collaborated with relevant authorities. Tourism service businesses and establishments participating in the program will receive support in the form of destination visits, unique gifts, etc.

Hoi An Ancient Town - an unmissable stop for KOLs and KOCs when visiting Da Nang.

The requirement for KOLs and KOCs is to post a minimum of 1-3 review articles/videos/livestreams, depending on the target audience, and to agree to share images, videos, and content of their Da Nang travel experience on their social media platforms with positive, truthful content and appropriate tags/keywords as guided by Da Nang authorities.

Agree to allow Da Nang City and media outlets to use images, videos, and content to promote Da Nang tourism on the city's official media channels (newspapers, websites, social media, publications, etc.) for a minimum of 6 months after the program ends (non-commercial).

KOLs and KOCs must have personal images, styles, and media activities that align with the tourism promotion strategy for Da Nang; they must not violate the law and must not be involved in controversies or negative information that affects the destination's image and the overall communication message of the program.

The music video "Wonderful Da Nang," produced by Da Nang city and singer-songwriter Only C, was released to the public in March 2023.

The reception department of the Da Nang Tourism Promotion Center receives participation information from individuals/organizations via the Program's website or email: media@danangfantasticity.com.

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