Multimedia, multi-platform creates new development for Hai Duong newspaper

Hai Duong Newspaper regularly organizes training courses to improve the professional skills of its staff, editors, reporters and employees.

Hai Duong Newspaper Ecosystem

December 1, 1961 marked the birth of the first new Hai Duong newspaper. The first new Hai Duong newspaper had 4 pages, size 26x37 cm, published 5 days/issue. Over time, to promptly serve the information needs of readers, Hai Duong Newspaper developed many more paper publications with appropriate adjustments in terms of publication period and number of pages.

As the internet developed and gradually became a trend, Hai Duong Newspaper quickly built an electronic information page on April 25, 2009. Then, on February 25, 2016, the information page was upgraded to Hai Duong electronic newspaper, helping readers have more choices and experiences in accessing information from the newspaper. Currently, electronic newspaper is the spearhead of Hai Duong Newspaper's development to spread information and interact with readers.

Determining that "where the readers are, Hai Duong Newspaper is there", in recent years, Hai Duong Newspaper has determined to make a breakthrough with a strong transformation in the development of electronic newspapers. The electronic newspaper interface has been improved. Many new sections and subsections have been built to meet the tastes and information needs of readers. Journalistic works are expressed in many new and attractive forms of journalism such as E-Magazine, Podcast, graphics, etc. In particular, anticipating the digital transformation trend, Hai Duong Newspaper has increased the application of AI to participate in the process of producing journalistic works, supporting searching, doing SEO, and understanding readers' needs.

In the context of the information technology boom and strong digital transformation, Hai Duong Newspaper has built an "ecosystem" with print newspapers, electronic newspapers and social networks to support each other to develop together. Thanks to that, readers know, remember and care more about Hai Duong Newspaper. Since September 2023, the number of readers of Hai Duong electronic newspaper has begun to increase significantly. 2024 marked a remarkable growth in the number of reads from May to September, exceeding 2 million, ranking third among local Party newspapers nationwide. Many news and articles posted on Hai Duong electronic newspaper have attracted a large number of readers' interest and searches, such as "The truth is revealed through the phenomenon of Thich Minh Tue" (nearly 200,000 reads), "Update on water levels on rivers in Hai Duong" (more than 100,000 reads) ...

By the end of November 2024, Hai Duong Newspaper's Fanpage currently has more than 166,000 followers and more than 108,000 likes. The page has been given a blue tick since 2022. The newspaper's new YouTube channel, developed since June 2024, currently has more than 2,700 followers and has started generating revenue. The TikTok channel, which was restored last August, currently has more than 313,000 followers. Hai Duong Newspaper also exploits the Zalo platform to maintain daily news posting.

Doing business and investing in many fields in Hai Duong, Mr. Nguyen Ngoc Son, Director of SOHA Construction Investment Company Limited (Hai Duong City) regularly visits Hai Duong electronic newspaper and follows the newspaper's Fanpage to grasp information and the situation in the province. Mr. Son said: "Following and searching for information through Hai Duong newspaper since 2021, I have seen positive changes in the newspaper. The information on the newspaper is updated quickly, reliably, and is useful for my work".

Although focusing on e-newspapers, Hai Duong Newspaper does not ignore printed newspapers. The newspaper is interested in improving the presentation format, increasing the identification information on news publications and weekly newspapers. At the same time, it changes the presentation of special pages, series of articles, improves the presentation format of weekly newspapers and many special issues. The newspaper focuses on building specialized pages on printed newspapers to better meet the information needs of readers.

Determined development goals

Thanks to its efforts in construction and development, Hai Duong Newspaper has become a trusted address for readers. Hai Duong Newspaper is a bridge of information between the Party Committee, the government and the people, but the newspaper does not provide one-way information but always has interaction between the parties. Hai Duong Newspaper is an important information channel to help provincial leaders grasp the situation to give timely instructions. 2024 is the first year Hai Duong Newspaper has been honored in all three prestigious press awards: National, Golden Hammer and Sickle and Dien Hong.

The enhanced position and reputation of the newspaper means that Hai Duong Newspaper must always innovate and be creative to meet the expectations of readers. In response to practical demands, Hai Duong Newspaper has established three pillars as a foundation for development. These are constantly innovating and developing the newspaper and social networking platforms; building mechanisms, policies, and facilities; and building a team of journalists inside and outside the editorial office. In particular, the newspaper identifies the human factor as the key to increasing competitiveness and building prestige for the newspaper.

Hai Duong Newspaper reporters work and produce journalistic works on many platforms.

In recent times, Hai Duong Newspaper has focused on building and training a multi-talented team of reporters and editors. Transferring technicians to the reporter rooms is not easy, but the Editorial Board is still determined to do it in order to create initiative in producing new types of journalism right from the reporter rooms. Hai Duong Newspaper leaders regularly connect and invite famous lecturers and journalists, rich in both theoretical and practical knowledge, to share their experiences, professional skills and inspire journalists. Thereby, contributing to building a team of Hai Duong Newspaper reporters who are sensitive, dynamic and professional.

Recently, Hai Duong Newspaper has started to build a system of cultural values ​​with core contents expected to include "Respect for discipline, love for readers, always be creative". This will be the orientation for developing the culture and people of Hai Duong Newspaper.

With the attention of the Provincial Party Committee, People's Council, and People's Committee, Hai Duong Newspaper is investing in upgrading facilities and purchasing specialized vehicles. Currently, the newspaper is actively implementing digital transformation projects. When the projects are completed and put into operation, it will facilitate Hai Duong Newspaper in performing its professional tasks.

HOANG LINH

Source: https://baohaiduong.vn/da-phuong-tien-da-nen-tang-tao-buoc-phat-trien-moi-cho-bao-hai-duong-399140.html