Diversified distribution channels
We arrived in Tuy Duc district right at the beginning of the coffee harvest season. Many coffee plantations were just starting to ripen, while others were already in full bloom, creating a bustling atmosphere in the countryside during the harvest.
In the orchards where the harvest is underway, the sounds of laughter and conversation mingle with the falling coffee beans, making the early morning atmosphere even more cheerful and refreshing.
Around midday, groups of young men gathered their heavy sacks of coffee at the edge of the plantation to transport them to the drying yard of the coffee purchasing agent.
Like many coffee farmers in Tuy Duc district, Nguyen Van Thanh's family in Dak Buk So commune also had a bumper coffee harvest this year, with good prices. For more than a month now, since the coffee plants started to ripen, Thanh has been harvesting and selling everything he picks.

According to Mr. Thanh, his family owns nearly 2 hectares of coffee. In previous years, due to difficult transportation, traders often bought the coffee at 2-3 price points lower than in the city center.
But this year the coffee trading situation is different. Thanks to daily coffee price reports, even though he sells at the farm, he still knows how to trade at the general market price.
"Right now I'm still harvesting the first crop, and in a few days the coffee will be fully ripe. I'm not worried about finding a place to sell my coffee. Over the past few days, I've received quite a few calls asking to buy coffee, but I haven't agreed yet. I think it will just be a matter of mutual agreement when the time comes, so there's no rush," Thanh said.
According to the listed price from the Vietnam Coffee Exchange, on November 20, 2024, the price of coffee was 113,800 VND/kg. On November 26, 2024, the price of coffee increased to over 120,000 VND/kg. Thus, the price of coffee is fluctuating in an upward direction.
Similarly, Mr. Nguyen Van Quyet's family in Dak Ha commune, Dak Glong district, owns more than 4 hectares of coffee. For over a week now, Mr. Quyet has sold more than 1 ton of fresh coffee at a price of 27,500 VND/kg.

According to Mr. Quyet, the price is three times higher than in previous years, so his family is taking advantage of the opportunity to sell early, instead of saving it to dry like in previous years. This is the first year Mr. Quyet has sold fresh coffee, harvesting it in the morning and receiving payment in the afternoon, without having to worry about drying, storage, or fluctuating market prices.
"Selling fresh coffee beans has helped me reduce a lot of costs and effort. Every year, after the coffee harvest, I feel like I've just recovered from an illness. This year, all the harvesting processes have been done quickly, allowing me to save my energy for the upcoming care and watering," Mr. Quyet said.
Ms. Nguyen Thi Luan, owner of a coffee purchasing facility in Dak Ha commune, Dak Glong district, said that because coffee prices at the beginning of the season are significantly higher than in previous years, many farmers are inclined to harvest early to sell fresh.
In the early days of the harvest season, due to impatience, farmers picked a lot of unripe coffee beans. Now, dealers and businesses prioritize buying coffee with a high percentage of ripe beans, so the picking of unripe, green coffee beans has been reduced.

"Farmers are taking advantage of the high prices to sell off some of their produce. They get a good price, save on drying costs, and have money to pay for labor, without having to consign their produce and receive payment in advance like in previous years," Ms. Luan shared.
According to preliminary statistics from relevant authorities, Dak Nong has approximately 1,300 agents and companies specializing in the buying, selling, and processing of agricultural products, including coffee. In addition, the province is collaborating with hundreds of partners involved in purchasing and exporting agricultural products.
Gradually professionalize the sales process.
According to Mr. Pham Tuan Anh, Director of the Department of Agriculture and Rural Development of Dak Nong province, the agricultural supply chain in the locality still retains the characteristics of traditional practices, especially the coffee supply chain.
With the long-standing production and trading method of harvesting, buyers are readily available at the doorstep. These buyers then collect the produce and resell it to various establishments and distributors. Because of the numerous intermediaries, transparency in product distribution is difficult.
To curb the indiscriminate buying and selling of coffee in rural areas, over the years, the Thinh Phat Agricultural - Medicinal Herbs - Commercial Service Cooperative in Quang Son commune, Dak Glong district, has guided farmers on techniques and supported them in marketing their products.

Ms. Nguyen Thi Toan, Director of the Cooperative, said: “Currently, the Cooperative is supporting 30 member households participating in the sustainable landscape coffee program implemented by the provincial Department of Agriculture. The Cooperative also encourages farmers in the area to harvest ripe coffee beans, process them, and dry them cleanly, helping to improve the quality of the coffee product.”
As a major export company in Dak Nong province, Intimex Dak Nong Joint Stock Company collects coffee through intermediary agents, local purchasing businesses, cooperatives, and farmers who sell directly.
This consumption connection has helped create a tight procurement chain from coffee farmers to consumers, ensuring that all parties in the supply chain benefit and cooperate in the long term.
From 2022 to 2024, the company purchased over 61,873 tons of coffee, exporting over 59,272 tons, achieving a turnover of over 131.7 million USD. Of this, the company exported over 46,700 tons to countries such as Germany, Russia, Spain, Italy, the Netherlands, and France; and over 11,800 tons to Japan, South Korea, China, and Malaysia…
"The benefits of connecting consumption with foreign markets not only bring economic benefits to farmers and businesses but also contribute to the sustainable development and growth of Vietnam's coffee industry," said Mr. Ho Hoai Duc, representative of Intimex Dak Nong.
According to Mr. Pham Tuan Anh, farmers, cooperatives, and coffee businesses in Dak Nong are undergoing changes and professionalizing in coffee consumption. Farmers often join cooperatives to collectively buy and sell coffee products.
Furthermore, cooperatives and businesses often collaborate with partners to create a supply chain encompassing both inputs and outputs for coffee. This professionalism is contributing significantly to improving the quality and value of Dak Nong coffee.
Source: https://baodaknong.vn/dau-ra-ca-phe-dak-nong-duong-lon-da-mo-235745.html






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