To let the brand "Da Lat - Miraculous crystallization from the good land" reach far

After 7 years of formation and development, the brand "Da Lat - Miraculous crystallization from the good land" built by Lam Dong has basically achieved the set goals, creating new products in agricultural development associated with tourism, attracting a large number of tourists to experience, research, and study; the market for agricultural products has been expanded, distributed in modern business systems.

Promotional activities of the brand "Da Lat - Miraculous crystallization from the good land" are of interest to the province.

According to the Brand Management Board, the extensive promotion strategy to the business community and domestic and international consumers has helped the brand "Da Lat - Miraculous crystallization from the good land" create superiority in product quality and reputation and is increasingly trusted by consumers.

The certification mark "Da Lat - Miraculous crystallization from the good land" was granted by the National Office of Intellectual Property in 2017, applied to 4 local specialty products, including vegetables, flowers, Arabica coffee and agricultural tourism . As of December 31, 2023, 114 "Da Lat - Miraculous crystallization from the good land" marks have been granted. Up to now, 768 "Da Lat - Miraculous crystallization from the good land" marks have been granted. Of which, 648 organizations and individuals produce and trade flowers; 95 organizations and individuals produce and trade vegetables, 10 agricultural tourism establishments and 15 coffee establishments.

Through the results of the review and reports of districts and cities, out of 406 products/220 subjects evaluated and classified, Lam Dong OCOP products have 52 OCOP products of 18 subjects granted the Certificate of using the brand "Da Lat - Miraculous crystallization from the good land" by the People's Committee of Da Lat City.

The value of agricultural products is thus affirmed.

With the motto of expanding new product groups including: persimmons, persimmons (dried, wind-dried), strawberries, strawberry products (strawberry jam, strawberry juice), Cordyceps mushrooms, Lingzhi mushrooms, Artichokes and Artichoke tea, Oolong tea,... produced and traded in Da Lat city and surrounding areas, the Brand Management Board proposed to the Provincial People's Committee to expand the scope and product types of the brand "Da Lat - Miraculous crystallization from the good land", building product selection criteria for each specific product group, focusing on quality; packaging, labels and especially food safety criteria.

In December 2023, Lam Dong Provincial People's Committee issued the Regulations on management and use of the certification mark "Da Lat - Miraculous crystallization from the good land"; at the same time, completed the dossier to send to the Department of Intellectual Property, Ministry of Science and Technology to grant intellectual property rights for the brand "Da Lat - Miraculous crystallization from the good land". The certification mark "Da Lat - Miraculous crystallization from the good land" has also been registered in Japan and Korea.

According to the Department of Industry and Trade, in 2023, sectors, localities and units have actively implemented activities to develop and promote the brand "Da Lat - Miraculous crystallization from the good land" according to the assigned content and tasks. From the state budget, enterprises have also been supported in production and business to promote the brand "Da Lat - Miraculous crystallization from the good land".
In addition, coordinate with departments, branches and localities to carry out many domestic trade promotion activities, support businesses to connect and promote trade with foreign partners; connect with e-commerce sites for products with certified labels in many forms of implementation. Guide, encourage and appraise organizations and individuals who produce and trade and meet the conditions and standards to be granted the right to use the certified label. Develop a plan to propose the Provincial People's Committee to approve the policy of investing resources for testing the quality of goods and products; organize sampling, inspection and control of the quality of agricultural products with certified labels, thereby promptly correcting and handling violations of product quality, enhancing the reputation of branded products.

Da Lat City People's Committee - the agency assigned by the Provincial People's Committee to manage the certification mark "Da Lat - Miraculous crystallization from the good land" has been proactive in building, creating, managing and developing agricultural product brands under the general direction of Lam Dong province, playing an important role in improving the value and quality of products.

Every year, the unit has focused resources on implementing the project of restructuring the agricultural sector towards increasing added value and sustainable development; developing effective and sustainable production, protecting the ecological environment must be based on reasonable bases, balancing the set goals, improving feasibility, meeting market demand, taking advantage of advantages and natural conditions; absorbing and effectively applying the policies, guidelines, and socio-economic development programs of the Central Government, the province and the city. In the process of industrialization and modernization, the locality has identified the importance of the agricultural sector as the foundation for sustainable economic development and political and social stability.

Along with that, priority is given to rapidly developing a number of products with high economic value to create positive changes in the transformation of the agricultural economic structure. Promote the form of cooperation, linking production associated with the consumption of agricultural products. Implement policies to support the development of household economy associated with attracting enterprises to invest in agriculture and rural areas. Promote the development of farm economy, innovate, and improve the operational efficiency of agricultural cooperatives...

Every year, the Brand Management Board coordinates with Da Lat City and relevant sectors to conduct surveys, evaluate and grant the right to use the certification mark "Da Lat - Miraculous crystallization from the good land" to local organizations and individuals; advise on effective implementation of local brand management, development and promotion work associated with product quality inspection and control.

Thereby, gradually improving the production and business capacity of enterprises, production facilities, households and cooperatives that are producing and trading products with the brand name "Da Lat - Miraculous crystallization from the good land" through activities such as: product exhibitions at trade fairs, supply-demand connection conferences in provinces and cities across the country, supporting shelves for stores selling products with the brand name "Da Lat - Miraculous crystallization from the good land"...

Carrying out the development tasks in the coming time, the communication and promotion of the brand "Da Lat - Miraculous Crystallization from the Good Land" continues to be promoted to the local government, organizations, businesses, organizations, individuals, people and tourists. Strengthening the propaganda, dissemination and training of intellectual property law, the role and importance of brands in Vietnam and internationally to help businesses and people understand, quickly invest in implementation to ensure the rights of businesses, selecting a number of typical businesses to support the use of the certification mark "Da Lat - Miraculous Crystallization from the Good Land", other strong brands to economic sectors and farmers.

Continue to support units, organizations producing and trading agricultural products to use the brand to participate in trade promotion programs, fairs, exhibitions, product displays, etc. to enhance product promotion and brand promotion. From there, organizations and individuals using the brand "Da Lat - Miraculous crystallization from the good land" have the conditions to continue to affirm the agricultural brand of Da Lat city. Organize more activities to honor the Da Lat brand to domestic and international friends.

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