Orientation for sustainable development of tea industry

Delegates discuss at the Forum.

Thai Nguyen tea, with the title of “First Famous Tea”, is not only an agricultural product but also a cultural, economic and spiritual symbol of Thai Nguyen. Since the Nguyen Dynasty, the book “Dai Nam Nhat Thong Chi” (1848-1883) recorded that Nam tea in Phu Luong, Dong Hy, Dai Tu districts... has “a better taste than tea from other places”. By the early 20th century, Tan Cuong tea was grown on a large scale, standardized and exported, affirming its specialty position with the aroma of young rice, mild astringency and deep sweet aftertaste.

Mong Dong Vu tea artisan, tea culture researcher and antique teapot collector, shared at the Forum.

At the Forum, Dr. Do Ngoc Van, Director of the Institute for Social Studies, said that the forum “Thai Nguyen - The 100-year-old most famous tea” is a special event within the framework of the Journey “Vietnamese Tea - Culture and Heritage” under the Project “I love Vietnamese Tourism Culture” initiated by the Institute for Social Studies. The program is a bridge between academic research and practice, and at the same time an opportunity to promote the image of Thai Nguyen tea after more than 100 years of development, contributing to the goal of spreading traditional cultural values ​​and promoting sustainable tourism.

Ms. Nguyen Thi Nga, President of Thai Nguyen Tea Association, spoke at the Forum.

Experts, researchers, managers, artisans and the tea-loving community have come together to exchange, discuss and experience tea culture in Vietnamese life; propose orientations for tourism development and tea brand positioning; solutions to preserve tea heritage, build brands and develop the sustainable tea industry...

Performance of ethnic culture within the framework of the Forum.

Delegates enjoy tea on the sidelines of the Forum.

The forum is the first step in a long-term strategy to elevate Thai Nguyen tea in the domestic and international markets with commitments made by the Institute for Social Studies, the Thai Nguyen Tea Association and representatives of the Thai Nguyen provincial government, including: Supporting the protection of indigenous tea varieties, preserving traditional processing techniques and protecting the farming environment; applying high technology in clean tea production, encouraging cooperatives and businesses to innovate products such as green tea and oolong tea; building tours to experience Tan Cuong tea region, combined with Thai Nguyen cultural heritage to attract tourists; coordinating with media agencies and international partners to bring the Thai Nguyen tea brand to large markets in Asia, Europe and North America.

Source: https://baothainguyen.vn/kinh-te/202505/dinh-huong-phat-trien-ben-vung-nganh-che-b3f16b7/