Electrolux marks 30 years of improving lives with Vietnamese people

“Always think about the customer” through every product

Known as the leading European home appliance brand with 105 years of development, when Electrolux "set foot" in the "S" shaped strip of land, it combined global experience with local understanding to create optimal solutions, exclusively for Vietnamese people.

The brand pioneered bringing horizontal drum washing machines to Vietnam, as a reform for the washing machine industry, helping housewives take better care of their clothes and protect them longer.

UltimateCare 900 11kg front-load washing machine (Photo: Electrolux)

When discussing the quality of Electrolux products, customers from the previous generation often say: "Still working well after 20 years". A simple statement but a deep recognition that Vietnamese people have for this brand from Sweden.

Indeed, durability is also one of the factors that has helped Electrolux remain the top choice of many families and businesses, large and small, throughout the streets and alleys in Vietnam for the past 30 years. To achieve this, the brand has gone through a remarkable development journey before bringing all its quintessence to Vietnam.

Through each product, Electrolux wishes to shape a more beautiful and sustainable life. To limit food waste, Electrolux has taken care of every small feature of kitchen appliances, helping to prepare many delicious and convenient dishes.

In addition, to reduce waste from the fashion industry, Electrolux aims to double the lifespan of clothes and halve energy consumption. The brand's washing machines and dryers are integrated with advanced AI technologies, while still maintaining their inherent "durability".

In addition, in the context of modern pollution, Electrolux devices will help improve living space quality and protect family health to the maximum with advanced technology from Europe.

Sustainable development is the guiding principle for all action plans.

As a Swedish company, the mission of sustainable development has always been a focus of Electrolux since the 1990s. With many practical projects and activities, the brand always strives to be a leader in solutions for efficient use of energy and resources, providing solutions for recycling/regenerating product life cycles while eliminating materials that are harmful to the environment and consumer health.

Electrolux also places special emphasis on environmental protection in every activity. The brand has designed, implemented and strictly adhered to the “Climate Neutral Roadmap” to minimize carbon emissions during production, business and product use.

In Vietnam alone, Electrolux has joined the "One Million Urban Trees Fund" of the Green Viet Biodiversity Conservation Center (GreenViet Center) with the desire to join hands in greening the city, improving air quality and making the atmosphere cleaner.

With 30 years of perseverance and the mission of improving the lives of customers and constantly aiming for sustainable development, it is not difficult to understand why Electrolux has successfully "conquered the hearts" of millions of Vietnamese families. Moreover, the brand has also excelled in scoring points and winning the hearts of the young generation - smart and demanding consumers.

Let Electrolux enhance the quality of life for your family with perfect care from modern and durable appliances at: https://www.electrolux.vn/
Check it out now to not miss out on the exciting new year promotions!

Bao Anh

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