Strengthening promotion and consumption of regional OCOP products
According to Mr. Nguyen Dinh Hoa, Deputy Director of the Hanoi Department of Agriculture and Environment, the OCOP program is a key program for economic development in rural areas in the direction of promoting internal resources and increasing value; is an important solution and task in implementing the National Target Program on New Rural Development for the period 2021 - 2025. Promoting the initiative, creativity, and spirit of cooperation of subjects and communities to develop OCOP products, meeting market requirements, associated with the goal of creating jobs, increasing income for people, and preserving traditional culture.
Hanoi City, as the capital, with a large agricultural production scale, the land area for agricultural production activities of over 197,000 hectares is among the top localities in the country. Hanoi currently has 1,336 active agricultural cooperatives; 1,574 farms; 172 production and consumption chains; with more than 164 high-tech application models, over 14,000 agricultural, forestry and fishery products have been granted traceability codes (QRCode).
In Hanoi , the demand for high-quality food and foodstuffs to serve about 12 million people living, working and staying in the city is very large. However, most essential goods regularly only meet 35% to 45% of market demand, the rest must be imported from other provinces in the country and from abroad.
Recently, the Department of Agriculture and Environment has advised on the implementation of the coordination program between the Hanoi People's Committee and the Ministry of Agriculture and Environment in building safe agricultural and food product chains. Up to now, Hanoi has cooperated with 43 provinces and cities to build over 1,500 safe agricultural and food product supply chains to serve the consumption of the people of the capital and built nearly 160 safe agricultural and food product chains within the city.
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Mr. Nguyen Dinh Hoa, Deputy Director of Hanoi Department of Agriculture and Environment, visited booths introducing regional OCOP products held in Thanh Tri, Hanoi. |
By regularly organizing events to introduce OCOP products of the regions, Hanoi has become a "pioneer" in promoting and consuming OCOP products of the regions. A series of famous OCOP products such as: Shrimp floss (Ha Long, Quang Ninh); Ba Lang fish sauce (Thanh Hoa); Lien Hoa Chi Red Ginseng lotus leaf tea; Lotus seeds, Longan (Hung Yen); Dried seaweed (Ninh Thuan) .... are introduced in the events. Just counting the "Event to introduce OCOP products associated with the culture of the Central and Central Highlands provinces" held in Thanh Tri district, Hanoi, more than 100 booths brought 1,000 OCOP products to the people of the Capital.
Hanoi is the leading locality in the country in terms of the number of OCOP products.
On the other hand, referring to the chain of systems, stores, supermarkets... meeting people's shopping needs, Mr. Hoa said that Hanoi currently has 29 systems of Trade Centers, 131 supermarkets, 455 markets, including 2 agricultural wholesale markets (Southern wholesale market, Minh Khai wholesale market) and 5 wholesale markets; over 2,000 convenience stores; tens of thousands of grocery stores; over 400 e-commerce platforms, multimedia sales channels (via phone, website, shopping apps...).
“These are very favorable potential advantages for Hanoi to implement the One Commune One Product Program. From 2019 to now, Hanoi has evaluated and classified 3,317 OCOP products (accounting for 21.3% of the country), including 6 5-star products, 22 potential 5-star products, 1,571 4-star products and 1,718 3-star products. Hanoi is currently the leading locality in the country in terms of the number of OCOP products,” the Deputy Director of the Hanoi Department of Agriculture and Environment emphasized.
For the sustainable development of OCOP products, the Hanoi Department of Agriculture and Environment requests the Ministry of Agriculture and Environment and other central ministries and branches to support the evaluation and classification of Hanoi's 5-star OCOP products in line with local advantages and conditions; pay attention to supporting trade promotion, connecting supply and demand for Hanoi's OCOP products through fairs, promoting and introducing products domestically and internationally.
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Ha Long Shrimp Floss and Ba Lang Fish Sauce (Thanh Hoa) products were introduced at a special market held in Tay Ho, Hanoi. |
Sharing more about the number of craft villages in Hanoi, the Deputy Director of the Hanoi Department of Agriculture and Environment said that Hanoi currently has over 1,350 craft villages, accounting for 40% of the country's craft villages.
“In particular, in 2025, Hanoi is honored to be recognized by the World Craft Council for 2 craft villages: Van Phuc Silk Weaving - Ha Dong, Bat Trang Ceramics as official members of the World Craft Creative City. These are the first 2 craft villages in Vietnam to be admitted by the World Craft Council. It is expected that in 2025, the Department of Agriculture and Environment will continue to coordinate with the World Craft Council to survey typical craft villages in the city, complete the dossier to submit to the World Craft Council to recognize 2-3 craft villages as official members of the World Craft Council,” said Mr. Hoa.
Referring to the development direction in the coming time, the Deputy Director of the Hanoi Department of Agriculture and Environment expressed that in the coming time, the Hanoi Department of Agriculture and Environment hopes to continue to receive the attention and direction of the Ministry of Agriculture and Environment, the Hanoi People's Committee, the coordination of local departments and branches of the City and especially the coordination and connection between Hanoi and provinces and cities across the country to effectively promote, promote trade, introduce OCOP products, agricultural products, food, and craft village products.
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“The information page is coordinated by the Office of the Coordination of the New Rural Development Program of Hanoi City”
Source: https://baophapluat.vn/ha-noi-tien-phong-quang-ba-tieu-thu-san-pham-ocop-post552045.html
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