Ha Tien links and develops unique tourism products

Tourism products of Ha Tien City (Kien Giang) are increasingly invested in and diversified, the quality of tourism services is strengthened and improved, meeting the needs and tastes of tourists. Since then, the number of tourists to Ha Tien has increased; tourism revenue and tourism services have grown strongly, tourism has become the city's spearhead economic sector.

In 2022, Ha Tien City welcomed over 2.3 million visitors, with revenue reaching 1,541 billion VND. In the first 4 months of 2023, the city welcomed over 750,000 visitors, reaching 30.66% of the plan. Resolution of the 13th Congress of the Ha Tien City Party Committee for the 2020-2025 term determined to promote tourism development, identifying this as a key economic sector; building the city into a tourism center of the province and the Mekong Delta region.

The city focuses on exploiting its strong tourism products such as historical and cultural relics; experiential tourism; exploring the sea and islands; promoting the exploitation of spiritual values ​​at places of worship, temples and pagodas; strongly developing Dong Ho lagoon eco-tourism and community tourism in Tien Hai island commune.

Tourists swim at Mui Nai beach (Ha Tien city).

The limitations in Ha Tien tourism development are identified as unclear and undiversified tourism products. Exploitation activities at Mui Nai, Thach Dong, Da Dung tourist areas and spots are still monotonous, mainly for sightseeing. The city does not have many recreational activities at the beach. Dong Ho lagoon community ecotourism and Tien Hai commune community tourism have not mobilized the participation of local people, so they are not attractive to tourists in experiencing and exploring tourist spots.

Tourist accommodation facilities have lowered their quality from hotels to motels, going against the general development trend of Ha Tien tourism. New high-quality projects have requested investment policies such as the Sala Ha Tien Resort & Hotel tourism complex project, the Cityland - Mui Nai resort project, the eco-tourism and resort project in Tien Hai commune, etc.

In order for tourism to develop commensurate with the local potential and strengths, Ha Tien City will accelerate the completion of the master plan for the city and Ha Tien Border Gate Economic Zone, Kien Giang Province until 2040 as a basis for implementation; continue to invest in developing tourism infrastructure; implement flexible mechanisms and investment attraction policies to develop restaurants, hotels, entertainment areas to serve the needs of tourists.

The city continues to link and develop tourism products, especially new and unique products; diversify products and types of tourism such as cultural, historical and spiritual tourism, Ha Tien border gate tourism, eco-tourism, community tourism, resort tourism, conference and fair tourism, tourism through events, shopping tourism, etc. to meet the needs of tourists.

In addition, Ha Tien City focuses on training and developing human resources for the tourism industry to meet the requirements of the integration and development period through domestic and foreign training programs; training to improve the quality of tourism human resources; promoting investment and promoting tourism in a professional manner; coordinating to improve the effectiveness of propaganda; strengthening tourism promotion and advertising, publishing tourism promotion publications to introduce to tourists through local festivals and events; actively participating in events to promote tourism in and outside the province.

With specific solutions, appropriate directions in the short and long term, and the participation of the entire political system, people, and businesses, Ha Tien City tourism is increasingly developing not only as a key domestic destination but also reaching international level.

Article and photos: NHA QUYNH