Hai Phong promotes the application of e-commerce in traditional businesses: Launching a Livestream sales program at Phu Loc market

To achieve the goal of promoting digital transformation in the field of commerce and supporting small traders to improve their capacity to apply technology in business activities, on November 15, 2025, at Phu Loc market (Tue Tinh commune, Hai Phong city), the city's Department of Industry and Trade coordinated with the Vietnam E-commerce Association (VECOM) and TikTok Shop to organize the Livestream program for sales at traditional markets - Hai Phong 2025. Comrade Nguyen Minh Kha, Deputy Director of the Department of Science and Technology of Hai Phong city attended and pressed the button to launch the program.

Delegates pressed the button to launch the program.

The program was directed by the City People's Committee, aiming to create an environment for small traders to access e-transaction solutions, gradually adapting to new business models in the digital age. Nearly 100 products from different industries, including OCOP products, typical rural industrial products and local specialty products were introduced, contributing to promoting the brand in the online environment.

Delegates visit the booths

Main activities include: Launching Livestream sales (8:00 - 10:00) to introduce e-commerce solutions, orienting the application of digital transformation for traditional market traders; performing the program launching button-pressing ceremony; Livestream session (11:00 - 15:00), this is a collaborative activity with content creator BTV Ngoc Bamboo on the TikTok platform to introduce local products, combining online promotional programs to promote transactions.

The implementation of this activity affirms the important role of digital transformation in modernizing distribution channels, helping small traders expand their access to customers, increase competitiveness and contribute to promoting the digital economy in the city.

Bao Anh

Source: https://sokhcn.haiphong.gov.vn/tin-hoat-dong-chung/hai-phong-day-manh-ung-dung-thuong-mai-dien-tu-trong-kinh-doanh-truyen-thong-phat-dong-chuong-tr-813760