Vietnamese goods affirm their position in the domestic market.

(Chinhphu.vn) - In the 2021-2025 period, in the context of the global economy fluctuating strongly due to the COVID-19 pandemic, geopolitical conflicts and the decline in world trade, the domestic market still emerged as a solid "pillar" for the Vietnamese economy. This result has an important contribution from the Domestic Market Development Project associated with the Campaign "Vietnamese people prioritize using Vietnamese goods".

The proportion of Vietnamese goods in modern distribution systems always remains high.

According to the report of the Department of Domestic Market Management and Development ( Ministry of Industry and Trade ), total retail sales of goods and consumer service revenue in the period 2021-2023 increased by an average of nearly 10%/year, a continuous double-digit increase over the past many years, even when the economy was negatively affected by the pandemic. In 2023 alone, total retail sales reached more than 6.23 million billion VND, an increase of 9.6% over the previous year, exceeding the target set by the Government.

The consumer price index (CPI) has been stably controlled below 5%, while the trade deficit has decreased sharply, shifting to a continuous trade surplus since 2016. Retail sales of the domestic economic sector have always accounted for over 95%, far exceeding the Project's target, affirming the important role of domestic goods in stabilizing the macro economy.

Vietnamese goods dominate modern distribution systems

Another bright spot is that the proportion of Vietnamese goods in modern distribution systems is always maintained at a high level. In domestic supermarkets, such as Co.opmart, BRG Retail, or Wincommerce, domestically produced goods account for up to 90%. Even in foreign supermarket chains, such as AEON, Go!, Lotte or MegaMarket, the proportion of Vietnamese goods is also 80-95%.

In addition, the domestic modern retail system is developing rapidly: Saigon Co.op has more than 800 points of sale, Wincommerce has more than 4,000 points of sale, Bach Hoa Xanh has more than 2,000 stores, BRG Retail has about 100 supermarkets and convenience stores. This expansion helps Vietnamese goods to be more widely present, covering the whole country, from big cities to remote areas.

According to Vietnam Report 2024, in the top 10 prestigious retail enterprises in the supermarket industry, there are 6 domestic enterprises, which demonstrates the competitiveness and increasingly strong position of Vietnamese enterprises.

Thanks to synchronous communication activities, the campaign "Vietnamese people prioritize using Vietnamese products" has really spread strongly. A survey by the Institute of Social Opinion (Central Propaganda and Mass Mobilization Department) shows that 88% of consumers are interested in the campaign, of which 57% are "very interested". More than 80% of respondents affirmed that the propaganda activities have aroused patriotism, aspiration to rise up and national pride.

In rural areas, people are used to using and trusting Vietnamese products. In offices, schools, and government agencies, prioritizing the use of domestic products and services has become a new consumer culture, considered a practical act of patriotism.

Developing a sustainable distribution system, spreading the 'Quintessence of Vietnamese goods'

One of the key tasks of the Project is to build Vietnamese sales points with the names "Pride of Vietnamese goods", "Quintessence of Vietnamese goods". Up to now, this model has been deployed in 29/34 provinces and cities; 20 localities directly implement 22 sales points according to the plan of the Ministry of Industry and Trade; at the same time, nearly 800 other sales points have been socialized, becoming spaces to promote local products, linking trade with tourism and stabilizing the market.

In addition, dozens of annual conferences connecting supply and demand of goods have helped domestic enterprises, cooperatives and distributors connect more effectively. Many memorandums of understanding have been signed, forming sustainable supply chains and expanding the market for Vietnamese goods.

To achieve the goal of "bringing Vietnamese goods to the digital environment", the Ministry of Industry and Trade has built and operated a system for managing and distributing the consumption of Vietnamese agricultural products and food using digital technology. This system helps manage data, connect cooperatives - businesses - consumers, promote market transparency and promote high-quality products.

Along with that, more than 35 Vietnamese sales skills training courses were organized, with 3,000 students attending, focusing on display skills, customer care, connecting supply and demand, brand building... Thereby, thousands of small and medium enterprises and business households were empowered to integrate and develop sustainably.

According to the Department of Domestic Market Management and Development, the Project for the period 2021-2025 has been completed and exceeded many targets: Maintaining the market share of Vietnamese goods at over 85% in modern distribution channels, more than 90% of consumers know about the program to identify Vietnamese goods, over 70% of businesses participate in the movement "Vietnamese goods conquer Vietnamese people".

More importantly, the Project has contributed to moving Vietnamese goods from "priority" to "trusted", thereby spreading the value of "Pride in Vietnamese goods - Quintessence of Vietnamese goods" throughout the country.

Anh Tho

Source: https://baochinhphu.vn/hang-viet-khang-dinh-vi-the-tren-thi-truong-noi-dia-102251024204620259.htm