Vietnamese goods affirm their position in the domestic market.

(Chinhphu.vn) - In the 2021-2025 period, in the context of the global economy fluctuating strongly due to the COVID-19 pandemic, geopolitical conflicts and the decline in world trade, the domestic market still emerged as a solid "pillar" for the Vietnamese economy. This result has an important contribution from the Domestic Market Development Project associated with the Campaign "Vietnamese people prioritize using Vietnamese goods".

The proportion of Vietnamese goods in modern distribution systems consistently remains high.

According to a report by the Department of Domestic Market Management and Development ( Ministry of Industry and Trade ), total retail sales of goods and consumer service revenue in the period 2021-2023 increased by an average of nearly 10% per year, a continuous double-digit increase for many years, even when the economy was negatively impacted by the pandemic. In 2023 alone, total retail sales reached over 6.23 trillion VND, an increase of 9.6% compared to the previous year, exceeding the government's target.

The consumer price index (CPI) has been kept stable below 5%, while the trade deficit has decreased sharply, shifting to a continuous trade surplus from 2016 to the present. Retail sales from the domestic economic sector consistently account for over 95%, far exceeding the target of the Plan, affirming the crucial role of domestic goods in macroeconomic stability.

Vietnamese goods dominate modern distribution systems.

Another positive point is that the proportion of Vietnamese goods in modern distribution systems consistently remains high. In domestic supermarkets such as Co.opmart, BRG Retail, and Wincommerce, domestically produced goods account for up to 90%. Even in foreign supermarket chains like AEON, Go!, Lotte, and MegaMarket, the percentage of Vietnamese goods reaches 80-95%.

In addition, the domestic modern retail system is developing rapidly: Saigon Co.op has more than 800 points of sale, Wincommerce has more than 4,000 points of sale, Bach Hoa Xanh has more than 2,000 stores, BRG Retail has about 100 supermarkets and convenience stores. This expansion helps Vietnamese goods to be more widely present, covering the whole country, from big cities to remote areas.

According to Vietnam Report 2024, among the top 10 reputable retail businesses in the general supermarket sector, there are 6 domestic businesses, which demonstrates the competitiveness and increasingly strong position of Vietnamese enterprises.

Thanks to coordinated communication efforts, the "Vietnamese People Prioritize Using Vietnamese Goods" campaign has truly spread widely. A survey by the Institute of Social Opinion (under the Central Propaganda and Mass Mobilization Department) shows that 88% of consumers are interested in the campaign, with 57% being "very interested". More than 80% of respondents affirmed that the propaganda activities have awakened patriotism, aspirations for progress, and national pride.

In rural areas, people are accustomed to using and trusting Vietnamese products. In offices, schools, and government agencies, prioritizing the use of domestic products and services has become a new consumer culture, considered a practical act demonstrating patriotism.

Developing a sustainable distribution system and spreading the "Quality of Vietnamese Products".

One of the key tasks of the Project is to establish Vietnamese product sales points under the names "Proud of Vietnamese Products" and "The Quintessence of Vietnamese Products". To date, this model has been implemented in 29 out of 34 provinces and cities; 20 localities directly implement 22 sales points according to the plan of the Ministry of Industry and Trade; at the same time, nearly 800 other sales points have been socialized, becoming spaces to promote local products, linking trade with tourism and stabilizing the market.

In addition, dozens of annual conferences connecting supply and demand for goods have helped domestic businesses, cooperatives, and distributors to connect more effectively. Many memoranda of cooperation have been signed, forming sustainable supply chains and expanding markets for Vietnamese goods.

To achieve the goal of "bringing Vietnamese goods to the digital environment," the Ministry of Industry and Trade has built and operated a digital system for managing and distributing Vietnamese agricultural products and food. This system helps manage data, connect cooperatives, businesses, and consumers, promote market transparency, and advertise high-quality products.

In addition, more than 35 Vietnamese sales skills training courses have been organized, with 3,000 participants, focusing on display skills, customer service, supply and demand connection, brand building, etc. Through these courses, thousands of small and medium-sized enterprises and business households have been empowered to integrate and develop sustainably.

According to the Department of Domestic Market Management and Development, the 2021-2025 plan has been completed and exceeded many targets: maintaining over 85% market share of Vietnamese goods in modern distribution channels, more than 90% of consumers are aware of the program to identify Vietnamese goods, and over 70% of businesses participate in the "Vietnamese Goods Conquer Vietnamese Consumers" movement.

More importantly, the Project has contributed to transforming Vietnamese goods from being "prioritized" to being "trusted," thereby spreading the value of "Proud of Vietnamese Goods - The Quintessence of Vietnamese Goods" throughout the country.

Anh Tho

Source: https://baochinhphu.vn/hang-viet-khang-dinh-vi-the-tren-thi-truong-noi-dia-102251024204620259.htm